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INTELLIGENT AUTOMATION 2.0: POLE-VAULTING MID-MARKET AUTOMATION WITH GENERATIVE AI

December 10, 2023 74 0 Emerging Tech AI

INTELLIGENT AUTOMATION 2.0: POLE-VAULTING MID-MARKET AUTOMATION WITH GENERATIVE AI

From the industrial era of the 1950s to today’s digital landscape, businesses have evolved, with the Intelligent Enterprise emerging through Intelligent Automation 2.0 and Generative AI. Automation has transformed organizations, but mid-market players face challenges in keeping up. Intelligent Automation 2.0 shifts optimization to AI for autonomous workflows, while Generative AI empowers smaller firms by achieving more with limited resources. However, overcoming data and skills barriers is crucial in this journey. A tailored roadmap and an open mindset foster automation adoption, positioning mid-market firms to lead. The future lies in leveraging Automation to shape an efficient autonomous enterprise, marking the dawn of the Intelligent Automation 2.0 era catalyzed by Generative AI.


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In the dynamic landscape of business evolution, from the industrial era of the 1950s to the digital era of today, each epoch has left an indelible mark on how businesses operate. The journey has been a progression from traditional setups to human-empowered structures and streamlined processes. Now, on the cusp of a new era, we stand at the threshold of the Intelligent Enterprise, where Intelligent Automation 2.0 takes center stage.

Automation has been a transformative force for organizations over the last few decades. What began as basic process optimization in the 1980s evolved into substantial infrastructure changes that facilitated seamless data flows in the 2000s. However, despite this progress, Small and Medium Businesses (SMBs) in the mid-market segment have faced challenges in keeping up with their larger counterparts. Constrained by budgets and resources, they possess a massive untapped potential for automation, and this is where Intelligent Automation 2.0 comes into play.

Intelligent Automation 2.0 marks a paradigm transformation. It signifies a shift from fundamental optimization to AI-driven Automation, ushering in an era where tasks, decision-making, and creative endeavors seamlessly intertwine with Automation to embrace autonomy for enhanced efficiency.

The game-changing potential of Intelligent Automation 2.0 lies in technologies like Generative AI. This innovative approach has the power to amplify outcomes delivered by mid-market teams with limited resources. For instance, Generative AI can automate complex creative and analytical tasks, thereby freeing up strategic bandwidth within mid-market teams. However, the road to realizing this potential is not without its challenges. Mid-market businesses must address adoption barriers rooted in data and skill gaps. Establishing a clear roadmap aligned to specific opportunities is crucial. An innovation mindset, open to experimentation, is the key that can enable mid-market firms to become leaders in automation despite multiple constraints.

Our collaboration with Nintex has provided profound insights into the current state of Automation programs in mid-market enterprises globally. Our flagship report for this year, titled, “Pole-vaulting Mid-market Automation with Generative AI,” goes beyond traditional views, offering a practical perspective on how Intelligent Automation 2.0 is steering the shift toward autonomous workflows. The report also delivers a structured blueprint for initiating and scaling Automation programs, specifically tailored for mid-market enterprises.

As we delve into the strategies outlined in this report, it becomes evident that the path forward involves not just adapting to change but leveraging Automation to shape a future where enterprises are not only efficient but also focused on autonomous workflows. Welcome to the era of Intelligent Automation 2.0, where Generative AI acts as the catalyst for a new era in enterprise evolution. It is a transformative journey that promises to unlock the full potential of mid-market enterprises, making them leaders in the age of Intelligent Automation.

Access the full version of Zinnov’s latest thought leadership report on Intelligent Automation 2.0 here.


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Founded in 2002, Zinnov is a leading global management consulting and strategy advisory firm, with a presence in 10 global locations. Over the last 22 years, Zinnov has partnered with Global Enterprises and Fortune 2000 companies across their value creation journeys to develop actionable insights – across revenue, talent, innovation, scale, and optimization. Zinnov enables companies to develop and optimize a global engineering footprint through center setups, technology and functional Centers of Excellence (COEs), portfolio optimization, partnerships, and real-time data/ insights – through its unique GCC Accelerator Platform (GAP) offering. This multi-lever approach helps Zinnov’s clients achieve higher R&D efficiencies, innovation, and productivity via an immersive and highly networked model. Zinnov’s expertise also includes advising global PE firms in asset shortlisting, target evaluation, due diligence, and value creation for their portfolio companies through a globalization lens.



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