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Introductionto MarTech
Introductionto MarTech

December 5, 2022

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Marketing. What comes to your mind when I say the word marketing? Well, if I talk about myself the definition that crosses my mind is a very traditional one i.e. promoting the product to the target group. But is the world this simpler anymore? Today, marketing isn’t just coming up with fancy commercials to woo viewers. In this technology-driven world, nothing is traditional anymore. The use of technology has become a must and that’s where MARTECH comes in. It’s more than just a combination of marketing and technology. It’s one of the most searched terms in the US. Martech involves a range of software and tools that help in achieving marketing goals and objectives. When a group of marketing technologies is used, this is known as the Marketing technology stack. Martech is used along with digital marketing to enhance the efforts of marketers.

Advantages of Martech

. It helps companies to make better use of key information or abilities that make a massive difference in converting more leads into customers and growing your business.

2. It provides great insights to the companies and better use of customer data, leading to easier and better tracking of prospects as they come into your system.

3. It gives the company an advantage over its competitors. 4. It allows the company to give a better experience to their competitors as it’s more personalized.

Now you’re probably wondering which technologies go into a MarTech stack. So few examples of martech technology are:

1.Content marketing system- A CMS is what businesses use to manage their website pages, whether it’s a simple blog or an enterprise business site. CMSs are designed with ease of use in mind, meaning they require virtually no knowledge of HTML and can be used effectively by marketers who can’t code.

2. Email marketing platform: Email marketing platform- Even though there are many popular social media platforms, Email still remains one of the most crucial platforms. Data analysis combined with email automation makes for a killer combo in today’s marketing environment, allowing businesses to automatically send out highly-targeted campaigns that improve conversion and retention rates. It’s common for email marketing platforms to come included with general inbound marketing solutions offered today.

3.Adtech- These solutions allow advertisers to serve targeted ads to the most preferable audiences, measure the success of those campaigns through tracking engagement and clicks, and then use that information to dictate the direction of future campaigns. Martech is sometimes confused with Adtech but they’re completely different. While Martech refers to technology that helps to create, communicate, and deliver offerings, adtech is strictly used to influence buyer behavior by promoting offerings. Adtech is a type of Martech, while social ad platforms like Instagram, Facebook, etc. are adtech.

4. Social media marketing- Social media is such a crucial part of engagement for a modern business, making technology that helps manage these platforms a must-have. Not only are social media platforms a useful tool for your content strategy, but they are additionally an important resource for prospects and clients for customer service and other queries.

5. Search engine optimization (SEO)- Social media is such a central part of engagement for a modern business, having technology that helps manage all these platforms is a musthave. Social media platforms are not only a useful tool for content strategy, but they are also additionally an important resource for prospects and clients for customer service and other queries.

6. Customer relation management (CRM) - This software is most useful to align marketing and sales as it allows marketers and sales representatives to have access to all the customer data they need like their previous history with you, outstanding orders, customer service issues, and even things like their social media activity regarding the company and their competitors, etc. to manage relationships and help prospects. It is mostly used in B2B businesses.

In conclusion, Marktech has become a necessity in today’s world and an important part of a marketer’s job. To stay in touch with this fast pacing world, the most up-to-date tools are an absolute must. Because marketing and the technologies used within it are always changing and evolving to meet new demands and challenges, it’s important to understand what’s coming up ahead.


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