The tech world had flocked towards Portugal this week as the Web Summit kicked off on Monday for the fourth time in Lisbon.
The Web Summit has put the capital city of Portugal on the world technology map, with several attending businesses settling here after being fascinated by the modern infrastructure, the social tech cadre and mild atmosphere.
Considered as the best technology conference on the planet, Web Summit intended to gather the founders and CEOs of technology companies, fast-growing startups, policymakers and heads of state to ask a simple question: Where to next?
With over 70,000 people estimated this year, companies both large and small were well prepared to unveil technologies that will revolutionize the current digital era.
Web Summit has announced the first 200 speakers for its 2019 edition, which will highlight a new concept note providing new events, themes & tracks for all delegates assembling for the annual four-day event at the Altice Arena.
If your company missed out on this years Web Summit, here’s how to make the best use of the technology conference next year.
Brands Can Reach A Wider Audience
There is no better marketing strategy other than face-to-face marketing, it is one of the best ways to engage a brand’s current and potential clients. With over 70,000 people estimated to attend this year’s web summit, this event can get your brand to interact with the right people.
Therefore, consider your audience and group your targets into the following four categories:
Customers: Don’t restrict your audiences based on those who are an accurate customer as of now. They could be a potential customer of your company in the near future, therefore get on their radar early and be ready when they actually need you.
Investors: Web Summit is preferably the most beneficial event for startups, who are always in high demand for possible investors. Therefore make sure you arrange investor meetings and use them wisely.
Media recognition: Web Summit brings in top-tier media publicity from all around the world. Journalists and news reporters who are always on the pursuit of a unique idea or innovative strategy that makes your brand stand out from the crowd.
Make The Most Of Your Stall At The Summit
The relevant thing about having a stall at the summit is that anyone who has stopped to talk has noticed something that has caught their eye. Therefore by generating an image of innovation and success for your business you can win over more clients. The basic idea of having a stall is to showcase your services, talk about new prospects and the benefits your brand offers, if your business looks profitable, customers believe you can deliver what they need.
Make Your Presence Known At Investors Meeting
At the Web Summit, many startups or budding entrepreneurs will be on the lookout for potential investors, but the reverse is also true. Web summit has Investor Meetings programs, where they try to connect as many relevant investors and startups as possible. Investor attendees can choose startups of interest for a face-to-face meeting, where investors can get to know more about the startups and whether they are a potential asset.
Gain More Insights Into The Future Of Technology
You don’t always have to be a CEO or a budding entrepreneur, Web Summit is all about learning new technology and admiring what the future holds. It is also just the right place for tech-savvy consumers who would love to dig into the latest digital trends. The corporate innovation Summit brings together those at the forefront of the most prominent companies dealing with technology such as the Internet of Things (IoT) Artificial Intelligence and much more.
Therefore, if you’re all set to witness virtual reality demonstrations, coffee-making robots wandering the exhibitions or even would like to discuss ways to implement AI into your business, let’s meet next year at the best technology conference on the planet.