Topics In Demand
Notification
New

No notification found.

Blog
Quotable Quotes-Crisp & Catchy Stories

May 11, 2016

446

0


Listen to this article



The highest virality happens with two kinds of content viz. videos and quotable quotes. Since videos can be more expensive to produce regularly, quotable quotes are most powerful to reach large audiences and build powerful brand in shortest possible time.  A quotable quote really becomes quotable when it tells a complete story and can be understood on its own. I recently met Mr NK Chaudhary, the Founder of Jaipur Rugs and he told me, “Every rug tells a storyâ€. I realised the shorter the quote is, the more memorable and impactful it becomes.  What makes a quote quotable  A quote becomes truly quotable when it conveys a complex or powerful idea with minimum number of words. Here are some other points which need to be kept in mind when designing quotable quotes for digital storytelling of people and organisations:-  1)      Relevant image- A digital quote has two important components viz the quote and the image. The image needs to be relevant and must compliment the text or speak the same message. Images of the writer of the quote are powerful but needs to represent the same mood.  2)      The idea- The quote must convey a relevant idea which enhances the brand of the person or the organisation. Even if an existing idea is repeated, it can be told in more catchy, simpler or powerful way.  3)      The language- The language needs to be a as simple as possible. Simplicity goes viral, not complexity. The shorter the quote is the more crisp it becomes for the brain to munch upon and remember.  4)      Emotional connect and appeal- Before publishing, rethink whether the quote connects emotionally or appeals to human emotions. A picture went viral because it had a cute little girl hugging a tree and conveying the importance of environment and eco-friendliness.  5)      The Trivia- Besides the logo, the quotable quote can have the website address of the person / organisation, the social media links and similar information.  6)      The Colours- Colours can speak about the brand and consolidate it further. Colours also need to match the tone of the words in the quote.  The more quotable you are, the more memorable you become. The more memorable you become the more you get quoted by speakers in public speeches and journalists in mass media.  The more you get quoted, the more you win the share of the hearts, not just mindshare. Want to win share of hearts by getting quotable?  Reference http://www.slideshare.net/amitknagpal/als-quotes-july


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


images
Nagpal Amit
President

Storytelling & Personal Branding Coach | President @ Bloggers Alliance | Visiting Professor |

© Copyright nasscom. All Rights Reserved.