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GCCs in pursuit of creating ‘truly global’ entities
GCCs in pursuit of creating ‘truly global’ entities

September 22, 2021

GCC

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The GCCs in India have matured over the years whereby they drive global initiatives in the constantly evolving model of services and product delivery. Today, India plays host to a thriving GCC community with 1300 GCCs employing over 1.3 million people with a revenue potential to scale up to $60-$85 billion by 2025. Over the last 5 years, this industry has witnessed a 75% growth in employee-base and a 11% CAGR in revenues, while significantly supporting their global organizations digital transformation journey. GCCs are also contributing towards creating high-quality workforce of the future through structured training approach and continuous upskilling on new technologies such as automation, AI, ML and building a Bionic Organization. Global innovation centers are fast expanding and creating new Centers of Excellence, focusing on innovation, technology enablement and enhanced service portfolio. GCCs are now creating a finely balanced workforce with People and Technology and building a strong learning culture to meet business demand. GCCs are emerging at the forefront to become more agile, optimize, and discover new market opportunities.

Increasingly GCCs have moved towards a ‘One world, One organization’ model of operations where in there’s striking similarity in the way the organization is run with inculcation of the same culture across the board and its family of employees speaking the same language irrespective of the location.

The core idea of a truly global organization: ‘The world is flat’, a term that surfaced in the early 2000’s is a true depiction of what it means today to organizations worldwide. The role of GCCs epitomizes that idea sown over 20 years ago for the technology driven business world. GCCs have an enormous role to play when it comes to running truly globalized operations and businesses. This is an accepted fact by leadership of global corporations including the ones that are late entrants into the GCC space in their journey to globalize their operations. The corporations that have decided to go the GCC route have unmistakable advantages over their competition in areas such as: Global seamless delivery leveraging the best talent, agility with follow the sun operations model, innovation driven digital offerings and cost arbitrage has been a given.

What are those elements that make businesses ‘One’:

The key factors to get a seamless experience of the organization are Look & Feel with offices that give a feel that a global location is right next door to their headquarters. The global locations of such globalized entities would be so well connected culturally that a person entering any of the offices in any location would experience the same culture that’s found in any other location. The accomplishments of one location are equally celebrated in other locations as well with a sense of pride in the organizational values and the brand it represents. Celebrations and festivities of people across the world are experienced in any location. With more and more distributed development teams working from anywhere across the world right from comforts of their home to staycation destination to offices, the process and methodology with in-sync release cycles brings it all together. The ‘oneness’ which is experienced by people of such organizations make them truly global in nature.

 

Bringing it together

“A global company that serves the customer above all priorities by building industry leading, superior quality product & services that hold demonstrable value. The key is to thrive for an open, enriched & creative workplace which nourishes innovation and where employees are treated with dignity, equality & respect. The organization must believe in continuous learning and a focus on high performance for a rewarding career, pay & benefits to motivate and ensure it makes work an enjoyable experience. When it comes to social responsibility, the organization should look at it as a mission to give back to the communities they work in.”

Operations are envisaged to be consistent across all centers of the organization namely, product innovation, employee engagement, diversity and inclusion community impact, leadership, and career opportunities to achieve common goals of the global organization.

Many initiatives in a GCC are conceptualized and led from India which have a profound global impact on the nature of the operations. Initiatives like ‘Future of Work’, Collaboration to be a ‘Great Place to Work’, Gig based innovation, initiatives towards fast tracking careers etc. are increasingly driven from the India based GCCs of those global organizations creating new avenues for leadership and growth.

One organization:

Aligning with global employee value proposition, careers at these GCCs would be full of opportunities, transparent, agile, high octane and fulfilling for the talent that chooses to be with the organization. Career titles would be envisaged to be consistent across all geographic locations with similar roles played irrespective of the location. The employee journey shall be designed to move in sync with look and feel of office, the processes followed in various locations, the development framework, and the people engagement. Any of these areas would have a profound consistency and familiarity across all workspaces.

The employee engagement endeavors would surely bring out that ‘One Family’ feel to the workplace.

Conclusion:

With the one organization, one seamless culture and experience, the GCCs are bound to achieve global standards in a consistent way and share common values of the organization across all centers irrespective of the geographical location. GCCs will usher in the new era of globalized standards of product and services operations for corporations from any part of the world. The GCC culture of innovation and creating new opportunities leads to sustainable growth by creating value for their parent entities and as well as supporting local economy.

 

 

Author:

Sandeep Sharma, Country Head & SVP, RealPage
www.realpage.com 


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