GICs in India are adding tremendous value at a global level, and in equal measure, they are scoring high in the contribution to society index as well, to enable transformation. It is now a well-accepted fact that profit motive alone is insufficient to justify business existence. The contribution to environment, society and such other, are equally important drivers. It may be emphasized here that the IT BPM industry in general and GICs in particular, have always been conscious of their social responsibilities.
In a country like India where there’s a huge gap between haves and have nots, it is interesting to see that the nature of CSR too has evolved from philanthropy and compliance to a more complex understanding which impacts workplace, marketplace, community and environment.
Descriptors of CSR as observed in past: Philanthropy; Reactive; Short-term; Donations & Volunteering.
Present day Descriptors: Value Creation; Proactive; Outcome focussed; Short-medium-long term; Strategic alignment with business.
At the forefront of this change, NASSCOM Foundation’s (NF) behind-the-scene work has been exemplary. The initiatives have usually focussed on education, health, and the environment with special focus on at-risk children, youth, women and persons with disability.
The areas where GICs have contributed significantly and there’s much commonality with NF’s focus:
- Economic well-being of communities
- Environmental upgradation
- Accessibility and disability
- Integrated child development
Best Laid Plans (GICs)
- Make socially responsible investments
- Multiple interventions and not restricted to any one area
- Partnerships with NGOs to drive change
- Geography does play an important role in determining specific activity
National Digital Literacy Mission (NDLM)
Its vision is to empower at least one person in every household with crucial digital literacy skills, by 2020. This is expected to touch the lives of more than 250 million individuals over the next few years. Once again, this loops back to GICs primary focus on education. There are three major stakeholders in this model: the Govt; Corporate Partners; and Implementation Partners. GICs are increasingly taking up bigger responsibilities in their role as Corporate Partners.
We’d like to gather your inputs on specific areas that your GIC has been working, to drive change.