Employing the force of technology in healthcare and life sciences industries

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Employing the force of technology in healthcare and life sciences industries

GlobalLogic

@GlobalLogic

July 14, 2023

HealthTech and Life Sciences

In recent years, healthcare and life science industries have been making significant advancements, driven by innovations in technology and a growing awareness of global health concerns. These have led to new treatments, therapies, and technologies that are improving patient outcomes, enhancing the quality of life, and transforming the way healthcare is delivered. But as they navigate through the ever-evolving landscape, numerous challenges continue to persist. Rising healthcare costs, higher consumer expectations, and technological advancements are driving companies to re-evaluate their strategies and adopt novel approaches.

Today, achieving meaningful health improvements at scale has become imperative. Therefore now, to thrive in this competitive environment, companies must adopt a customer-centric approach that prioritizes delivering exceptional experiences across various channels. Moreover, connecting consumers with a variety of products and services, including those from partners can play a critical role as well. On top of that, the focus should increase on how they can improve consumer health and engage entire populations rather than just producing, prescribing, or reimbursing drugs.

This is where technology-driven MultieXperience Consumer Engagement (MXE) becomes indispensable, becoming a critical factor for success in this sector. By leveraging advanced technologies, companies can engage with customers in a personalized, seamless, and hassle-free manner, resulting in increased customer satisfaction, loyalty, and business success. Now, more than ever, engineering/IT services companies should increase their focus on maintaining a competitive edge, along with the importance of technology-driven MXE in the healthcare and life sciences industries in helping companies achieve success.

Implementation of Emotional AI technology to create Personal Assistant Robots (PARs) for healthcare purposes
To succeed in healthcare and life sciences, organizations must establish trust and develop personalized connections with consumers. By utilizing Emotional AI technology, human-machine interfaces can recognize and respond to emotions in various situations, leading to more meaningful interactions for both consumers and employees. Emotion detection can also enhance contact center engagement by analyzing voice and chat to detect emotions. With AI models, practitioners can even diagnose diseases with greater empathy and create more human-like “Personal Assistant Robots” (PARs). The fastest adoption of Emotional AI is in contact centers, where real-time analysis, emotional chatbots, and chat conversation emotion detection are being developed.

Total consumer experience with Multiexperience analytics
In today’s scenario, every experience should be personalized and differentiated to win hearts, minds, and trust. The starting point must be peoples’ needs with organizations working from there, not the other way around. Organizations must be able to deliver outputs that are as relevant, contextualized, and consumable as possible. This requires tapping into the unique intersection of various devices, interaction modalities, and analytics capabilities that can augment users’ ability to consume insights. One must use the embedded form of analytics for multi-experience.

Immersive technology for care delivery

Immersive technology for care delivery is the application of virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies to create immersive clinical environments that convey a sense of real-world presence using visual, auditory, and haptic elements.

Precision Health

This will revolutionize the healthcare industry by identifying patient-specific health risks early on, leading to disease prevention. It will prevent illnesses before they happen through wellness and prevention efforts ultimately increasing lifespans. With the advancements in machine learning (ML) and artificial intelligence (AI) capabilities, precision health can assemble and provide an aggregated view of patients’ health, inclusive of all relevant clinical and demographic data points.

Blockchain in Healthcare

Blockchain technology is being used in healthcare to store electronic health records securely, track and manage clinical trials, and monitor the supply chain management of drugs and medical supplies to prevent tampering or counterfeiting. These applications improve data security, transparency, and interoperability in healthcare, and ongoing initiatives are exploring the use of blockchain in various healthcare settings. Furthermore, during the pandemic, a blockchain-based consumer-mediated vaccination verification solution demonstrated effective performance at scale which helps in reducing the risk of errors, fraud, or duplication of information. In fact, the utilization of blockchain technology to track medical devices throughout their lifecycle, from manufacturing to end-of-life disposal is helping to ensure the safety and effectiveness of medical devices.

The healthcare and life sciences industry has the potential to be transformed by technology-driven multi-experience consumer engagement, including AI, IoT, and Blockchain. These technologies can enhance patient engagement, provide personalized care, and improve operational efficiency. However, successful implementation requires a thorough understanding of patient needs and data-driven approaches. As the industry evolves, virtual care access has become critical, and organizations must invest in digital capabilities to support the shift from hospital-based to home-based acute care services.

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GlobalLogic

GlobalLogic, a Hitachi Group Company, is a leader in digital product engineering. We help our clients design and build innovative products, platforms, and digital experiences for the modern world. By integrating our strategic design, complex engineering, and vertical industry expertise with Hitachi’s Operating Technology and Information Technology capabilities, we help our clients imagine what’s possible and accelerate their transition into tomorrow’s digital businesses. Headquartered in Silicon Valley, GlobalLogic operates design studios and engineering centers around the world, extending our deep expertise to customers in the automotive, communications, financial services, healthcare & life sciences, media and entertainment, manufacturing, semiconductor, and technology industries.

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