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Most Important Healthcare SEO Strategies of 2022 To Drive More Customers
Most Important Healthcare SEO Strategies of 2022 To Drive More Customers

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Patients when need healthcare information or to seek medical advice, first thing they go to the search engine like Google, Yahoo, Bing etc. and type in or speak out their requirement. According to a research data of PEW RESEARCH CENTER, almost 80% or more internet users use the search engine when looking for health information.

Eighty per cent of United States users have searched for health information on search engines whether that’s Google or Bing or Yahoo. Their trust mostly relies on the top search engine results despite of the last updated date, source of information or anything else. Only a few, around 15-20 per cent users rely on significant factors like the date, source or also look for whether the article is from any medical practitioner.

This was the research done back in 2006, and today the numbers may have gone further high, as there has been multiple technical interventions and mobile usages has been raised exponentially. As too many users are using the search engine for their health information, this is the opportunity for medical practitioners or healthcare organizations to focus on healthcare based SEO to get the top visibility on search engines and as a result can attract more users to your website.

So, what is Healthcare SEO?

Before understanding Healthcare SEO, let’s dig in what’s SEO. SEO (Search Engine Optimization) is a set of practices and methods to improve the visibility of the website or webpage(s) on search engine result pages; in other word SEO is the process to optimize/develop content that can be the justified answer to your customer’s searches. When it’s Healthcare SEO, it is to develop content according to your healthcare specialization considering the past user queries (keywords) which will help your website to gain the top visibility on a search engine.

But why you need to bring your website to top visibility on search engines? It’s been noticed from a research done by Web FX that around 75 percent users don’t visit the second page of search engines, that means either they find/rely on the results that’s there on the search engines or search for some other queries which is very rarely.

In order to get successful, it’s highly recommended to follow the best healthcare SEO strategies. It’s a continuous process to maintain and / or improve your website’s ranking through the best SEO practices; and if not, you will surely give away valuable users, leads or revenue to other websites ranking on top of you. As per various research and statistics, it’s been confirmed that the leads from SEO possess the highest possibilities in converting patients.

List of Important Healthcare SEO Strategies of 2022:

1. Right Healthcare Keywords:

Keywords are nothing but the queries/questions of users on search engine. You should start with a list of solid keywords which caters to your expertise and services you offer. There are tools which helps you research and collect list of keywords for your healthcare website such as Google Keyword Planner, Ahrefs, Moz and many more.

Once you have the list of keywords, you need to identify the relevant page for them and if required add new pages or blogs or any other types of contents.

2. Content Creation & Optimization:

Creating as much content is not always necessary, but you should focus on generating good quality content which answers your users search queries. High quality content is the key for any healthcare website, and you have to make sure the content is optimized properly for the keywords. The content can be of various types, such as services you offer, health tips, blogs, news articles, insights, customer testimony etc.

3. Use of Graphics:

Pictures or videos makes the website or content much attractive and helps users to spend more time on the website. The increase in users’ time on your website indicates to the search engines that the page is valuable to the keyword the user searched and helps your website’s visibility on search engine. Graphics related to your services, practices, premises etc., helps the user to take a quick decision on you.

On the other hand, video contents are booming. It’s better to start investing on creating video contents which will help you outrank your competitors.

4. Website Technical Optimization:

One of the important ranking signal is website’s loading speed. You need to make sure your website is accessible in between 3 seconds; the faster page loading will help your website’s ranking as well as improve user experience.

SSL, also known as Secure Sockets Layer Certificate plays a vital role in SEO. And it also provides a secure feeling to the users. Browsers are showing red locks or signals for non-SSL websites which reduces the user trust on the website.

Another important thing is the mobile friendliness. According to Oberlo statistics, around 57 percent of all web traffic come through mobile devices. Hence, the website should be mobile friendly ensuring higher user experience.

5. Backlink Factors

Backlinks are the links which points towards your website from other websites. Unlike contents, backlinks also play one of the most crucial role in improving the website’s visibility. The more number of links points to your website, the more impact it will create. Howerver, you need to make sure that the backlinks are un-paid, looks natural and most importantly must have good authority which will improve the overall trust factor for your website.

6. Local SEO

Local SEO is the optimization process in which your website will feature in Google’s local pack results or Google maps result. According to Think With Google, 18 percent of local searches gets converted in the same day whereas 7 percent local searches gets converted later.

Your customers are not too different, when they have any specific medical service requirements, they will look for the nearest service providers, that they can visit the same day. I must say, that Local SEO is something that medical practitioners or healthcare providers should start first.

7. Social Media & Branding

Social Media doesn’t have any direct impact on SEO, but can make your online preshealence more trustworthy. According to Smart Insights, more than 58 percent of the world’s population uses social media and the daily average usage is around 2 and half an hour. Thus, your presence on social media will help the users find you on social media as well.

That’s not all, but the important strategies to start with. The SEO will help your website rank better on search engines like Google, and drive more users increasing the scope of more qualified leads/conversions. Growing the search engine optimization practices for healthcare industry might take some time, but it will bring the result for you. It’s all about the right approach and right implementation of various SEO strategies that will bring the difference. Implementation of SEO strategies cited above helps you to secure the digital presence of yourself or your healthcare organizations. The above mentioned strategies can be implemented by the medical practitioners as well as medical organizations those are looking forward to expand the visibility and customer base.

Nothing is guaranteed in search engine optimization, but by quality SEO practices, you put yourself in a better position to outrank your competitors.

The blog was first posted on Jpify.


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