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Dun & Bradstreet Business Optimism Index Q4 2022

December 29, 2022 649 0 Industry Trends

Dun & Bradstreet Business Optimism Index Q4 2022

The Dun & Bradstreet Business Optimism Index is recognised as a product, which measures the pulse of the business community and serves as a reliable benchmark for investors. Over time, this index has emerged as a leading indicator of turning points in economic activity.

While optimism amongst companies has declined compared to the same period last year, the festive season has helped the optimism level to improve from Q3 2022.

The optimism level for new orders, net sales, selling price and profit levels has witnessed a considerable increase as consumers are expected to spend heavily after two years of restricted festival celebrations. Surprisingly, optimism for hiring employees is at a five-quarter low, even though all the other parameters are up, which might indicate that employers are cautious around increasing the size of their workforce, given earnings could be negatively impacted by the expected slowdown.

Going forward, optimism levels are expected to wane after the festive season is over as geopolitical tensions remain high, financial markets remain volatile and global challenges create significant headwinds for businesses.


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