Topics In Demand
Notification
New

No notification found.

Blog
Exploring the Next through design, an imperative for enterprises - Nandi, President, IxDA; Founder, Architempo

July 25, 2019

634

0


Listen to this article



EXPLORING THE NEXT THROUGH DESIGN

 

Design isn’t just about aesthetics – let’s kill this 19th century industrial-romantic myth.

Design isn’t just about thinking – let’s clean and reboot this early 21st century myth.

So, where are we? In a “global scape” where the ratio signal to noise is getting lower and lower, as the communication landscape is driven more and more by social media enabled by techies not paying attention to consequences of some decisions taken in cubicles, enabled by bots lost in algorithms.

Design is a loaded word, as innovation, as leadership; meaning so many things to so many stakeholders.

Till recently, design was seen vertically as a discipline (sometimes lost in arty land because of the education systems in many places – education: another topic worth lengthy discussions – see you for the Edu panel at Design4India 2019).

And some realised that in fact, thinking, strategising, projecting what does not exist yet is the DNA of Design. It is the practice of moving from ideas to actions, exploring the spaces of possibilities, selecting the probables, choosing the preferable (the place where leadership is so needed). Note that some strategy firms in the Silicon Valley were smart enough to construct their reputation on those design and innovation approaches.

Design is fundamentally un-disciplinary and undisciplined. Design begins always with a narrative – and gets concrete through interactions, artefacts, environments, infrastructures, experiences and stories.

Enterprises today are getting on the bandwagon of delivering products, services, systems which go explicitly through design processes, and not only implicitly. C-suites are open to design conversations as well as to digital conversations. And these two are so interconnected.

Design is about envisioning and prototyping the Next. Classical models of organising, of managing are so 20th centuries that many corporations will need to reboot their Operating System, in order to cooperate or compete (or both) with the ones born these last 20-30 years, or even last year.

Design today is about cognition and computation, in addition to being strategic. Exploring these multiple dimensions and orchestrating for appropriate and meaningful outcomes require new leadership style and new management education.

NASSCOM Design4India (but also NTLF a.o.) is the place where we can work on unlearning outdated systems and relearning updated frameworks for things to happen, while respecting the human, while celebrating dignity and diversity.

 

“All people deserve to live in a well-designed world.” (Montreal Design Declaration, 2017)

Join us as we explore bleeding-edge conversations around design and technology that are contributing to the next wave of innovations throughout the world.

Grab your tickets for NASSCOM Design4India Design Summit & Awards 2019 “Embed 3.0: Unleashing the Power of Design Disruption”: https://design4india.in/designsummit/

Author: Alok B. Nandi, President, IxDA; Founder, Architempo

(This blog post was originally published on Design4India)


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


Rocky Das

© Copyright nasscom. All Rights Reserved.