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How does an Ideal UI/UX Design Help a Business Grow?
How does an Ideal UI/UX Design Help a Business Grow?

November 14, 2022

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In the era when digital technology has become the new normal, customer experience has become a top priority for all website and app developers across the globe. Throughout the years, as technology evolved, principles of designing UI/UX also kept evolving in parallel. And now, businesses across the globe are focused on offering the best possible UI/UX to their customers to thrive and survive the massive competition that exists today.

According to a report by Forrester, a good UX design can boost the conversion rate by up to 400% while a nice UI design can boost a website's conversion rate by up to 200%. Furthermore, in this blog, we are discussing some of the top impacts of UI/UX designs on businesses such as app design companies, website development companies, etc. So, without further ado, let's go through these impacts of UI/UX designs on businesses!

1. Establishing brand image

A well-thought UI/UX design strategy is key to establishing a brand identity in the potential customers' minds. Plenty of businesses focus on designing their app or website UI's around colors or graphics that represent their businesses. Take Starbucks for example. Across every single digital platform of Starbucks, you will deep green and white as colors that are the main focus. This strategy has made it easy to recognize the brand even from a distance.

2. Boosting conversion rates

As mentioned above as well, a good UI and UX design can bring a positive influence on the conversion rates of the website or app. A good UI/UX design has a few principles that it is supposed to follow. These principles are –

  • Easy-to-navigate user interface
  • Clearly visible fonts
  • A font style that is easier to read
  • Colors that are well-balanced and in contrast with each other
  • Catchy graphics are important
  • A well-designed logo that is easy to remember as well
  • Graphics for CTAs displaying the purpose clearly

3. Building brand loyalties

Good UI/UX designs can influence your customers to not ditch your app or website over your competitors. If your website is easier to navigate, looks more appealing, and offers a more realistic representation of your products or services, then your digital product might have a better chance to keep the customer base intact compared to your alternatives. Additionally, some other factors like how easy it is to find customer care help on your website's UI also matter. Customers would love to get assisted faster and most importantly, not all customers might be comfortable with calls as well. So, while designing the UI/UX for your website, considering such factors might give you an upper hand in the massive competition of building a positive brand image.

4. Improved customer satisfaction rate

A good UI/UX can make it easier to assist customers as well. Whether through customer service that will be easier to find or through an in-app feedback system, a well-designed website can make it easier to understand customers. The feedback system can be used to collect feedback from customers to know if they are facing any problems while using the website or app. Or, it can also become a method to understand if customers have any expectations that the majority of them might want to see fulfilled within the app or website.

5. Improved virtual visibility

To bring more people to your website or app, it is crucial to design the UI/UX by considering continuously evolving algorithms that are used to rank apps or websites on search engines. Top search engines such as Google consider UI/UX features as one of the influencing factors for their Search Engine Optimization (SEO) strategies. If ideal UI/UX practices are not applied properly to your digital products, it can become a reason behind their ranking below the search results of your competitors.

6. Reduced complexity

A good UI/UX design is supposed to reduce the headache of a user by reducing the complexity level of a website's navigation. To achieve this, UI/UX designers apply different practices that we have already listed in the second point. However, apart from those principles, there are some other digital strategies as well that can be really helpful for designers to find the most effective ways of optimizing interfaces to make them friendly for users.

For instance, using top brands as a reference to design UIs. If you are new in the market and have been planning to launch an app or website that can grow, it is ideal if you use giant brands as a reference to design your virtual product. This also helps you in finding out the best-proven strategy to design UIs even without having to spend so much time on the research part. Instead of spending time designing the UI/UX from scratch, you could focus on manipulating already existing strategies to make them work in your business's favor. 
 

Key Takeaways

Well, these were some of the crucial points that simply explain how an ideal UI/UX designing approach can positively impact a business. What we discussed above, we discussed on the basis of strategies that plenty of top brands are already following. So, you can rely on these points as they are already existing practices. Now, before we wind up this blog, it would be better to revise a few key points once again to save time if you are in hurry.

  • Using UI/UX designs to create a business identity can be fruitful in the long run
  • An ideal UI/UX design is the key to boosting conversion rates
  • A satisfactory UI/UX design influences customers to become loyal to the brand
  • Ideally applying strategies to boost customer satisfaction rate is the key to grow
  • Good UI/UX designs are also crucial to make digital products SEO friendly
  • Reduced complexity of UI/UX designs can help your business in thriving in the market

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Ahana Pearl is an active contributor and a very creative writer. She loves to share news and updates on various topics that brings great information to the readers. Ahana's love for writing is clear to see in the many interesting topics and information that she has come out with. Her content attracts readers who want more after every article they read!

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