Topics In Demand
Notification
New

No notification found.

Blog
Customer Relationship Management - It is all about Experience!

September 4, 2014

698

0


Listen to this article



As customers are redefining businesses, raising their expectations, and demanding high levels of satisfaction – technology is offering newer ways to engage with them and altering the speed at which services are delivered. The focus today is creating a wow experience for customers.

The NASSCOM PEM initiative showcases many of such innovative product companies who are the host of products being developed and concentrated around providing efficient methods for enriching customer experiences.

Customer Experience Management i.e., CRM category included software products that address customer-centric business needs enabling sales, marketing, services functions – includes lead management, digital marketing management, customer loyalty management, field service management. Also, includes end-to-end solution and unified platforms automating the entire CRM cycle.

Nearly 29 per cent of the enterprise software applications were focused on Customer Experience Management highlighting the high focus of Indian providers on customer-centric products. The products ranged from integrated CRM suites to market and sales functional CRM software. Some of the key trends are:

  • ~38 per cent of shortlisted customer management software nominations were launched in the last two years 
  • ~44 per cent of the assessed products have been deployed on SaaS model
  • Solutions catering to customer communication enablement form a significant component of the offering segments 
  • Indian ISVs are focusing more on telecom and BFSI verticals

Heartiest Congratulations to all the products and companies featuring on Product Excellence Matrix!

We inite all of you to trigger some discussions and write  about your experiences with this initiative. We urge your participation to take these discussion to the next level and keep sharing your experience with PEM and how it is making an impact on your growth journey.


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


© Copyright nasscom. All Rights Reserved.