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"Uni"corn means "Uni"que
"Uni"corn means "Uni"que

April 27, 2021

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 “Uni”corn means “Uni”que

Turning unicorn is like a new normal and year 2021 is proving the same. In the initial 4 months only we already have 11 unicorns and many are in line. Investors are showing big trust and interest in the Indian start-up ecosystem and unlike last year's scenario is quite euphoric this time.

The most important highlight of 2021 unicorns is the “uniqueness”. This year unicorn offers unique business models which not only get widespread acceptance but also catch investor’s eyeballs. Nearly a dozen of start-ups that turned unicorn this year offer different, innovative and business models.

If we closely analyze 11 unicorns, then ~40% of them belong to Fintech and 20% belong to Healthtech. And the rest belongs to B2B Marketplace, social commerce, social networking, SaaS, and messaging platform.

Let’s first see the 40% of the Fintech start-ups:

Digit Insurance is a platform leveraging technology to buy general insurance and offer phone-based self-inspection and other innovative features.

Five Star Business Finance, providing a lending solutions to small businesses, which comprise a large and growing segment of the country’s economy.

CRED, a member’s only credit card bill payment platform that rewards its members for clearing their credit card bills on time.

Groww, an investing platform where users can find the best mutual funds to invest in and can invest money without any hassles.

Healthtech:

Pharmeasy, a digital healthcare platform that connects over 60,000 brick and mortar pharmacies and 4,000 doctors in 16,000 zip codes across India.

Innovacer connects and processes healthcare data to create unified patient records, and actionable insights in combination with tools to enable real-time.

Social Commerce:

Meesho, a social commerce platform that targets individual businesses owned and run by women entrepreneurs and homepreneurs.

SaaS Start-up:

Chargebee, a SaaS-based provider of subscription billing and revenue management platform 

B2B Commerce:

Infra.market, a B2B commerce company which is a procurement marketplace that leverages technology to provide an enhanced procurement experience for all players in the construction ecosystem.

Messaging / video platform:

Gupshup, a conversational messaging tech startup that builds tools that help businesses better engage customers through mobile messaging and conversational experiences.

Sharechat, the Indian language social media platform, also houses the short video app Moj.

If you closely see each of the above unicorns, the key highlight is the “uniqueness”. No same type of business model turned unicorn. The more interesting part is the unique business offering which no one has ever thought of 5 years back like CREDs which gives reward points for credit card bill payment, or infra.market which helps in B2B related procurement and many more.

In short, to whichever vertical, the start-up belongs to, what matters is the unique business model. It is this business model which not only leads to capturing a large customer base but also attracting investors.

 

Source: Inc 42, Your Story, Company Websites, News Articles


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