Topics In Demand
Notification
New

No notification found.

RE- IMAGINE MarTech for enhanced Digital Customer Experience - A key strategy for successful marketing in the #newnormal
RE- IMAGINE MarTech for enhanced Digital Customer Experience - A key strategy for successful marketing in the #newnormal

March 12, 2021

378

0

 

In my last blog “Emerging technologies and Reskilling redefining MarTech implementation in the new normal”, I had highlighted how emerging technologies and consequently reskilling in these technologies is becoming an important trend for successful implementation and utilization of MarTech across enterprises. Considering these trends it won’t be wrong to say “Marketing is quickly becoming a science”. Though creativity would always remain the top focus for a marketer, the rise of digital and increasing need to focus on digital customer experience is making the science i.e. software element a key priority.

Consequently, the share of MarTech have doubled over the last three years in the major markets of UK and North America, and this trend is only moving forward with more and more marketers putting their budgets into technology last year, more enterprises planning to increase this share in 2021.

                                                 Source: NASSCOM MarTech Report 2021

In addition to this increasing shift towards MarTech, another key trend that emerged under MarTech was the rise of digital customer experience – which has become a key imperative in the MarTech space in the #newnormal with the rise of digital.

                                         Source: NASSCOM MarTech Report 2021

 

Consequently, companies are increasing their MarTech budget spending towards Digital Customer Experience. With this increased focus on DCX, both enterprises and tech vendors need to reimagine ways to implement MarTech.

Considering this need we have devised an I.M.A.G.I.N.E. framework in our report which focuses on a four-stage process for enterprises to build a world class DCX for their customers.

                                               Source: NASSCOM MarTech Report 2021

It also includes go – to market recommendations for the tech vendors on the similar lines.

                                              Source: NASSCOM MarTech Report 2021

This year’s MarTech report captures this IMAGINE framework in detail and also talks in detail the key trends that are shaping MarTech in the new normal. Read all such insights more in our report “MarTech – The Digital Customer Experience Imperative From Personalized Products to Personalized Experiences”.


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


images
Neha Jain
Senior Analyst

Neha Jain

© Copyright nasscom. All Rights Reserved.