The Road Ahead for Brick and Mortar Retail Stores


2018 can be defined as the era of digitization and multiplication of devices in our society, where the consumers are on the constant lookout for a smooth and fast customer experience. This has led to the rise of e-commerce where consumers can shop without having to step foot outside. This has led many to believe that traditional Brick and Mortar Retail stores are doomed to fail. This, however, is not the case since the retail industry is growing and meeting the consumer demand both online and offline as well. Let’s take a look at why we think the future is bright for Brick and Mortar Retailers in 2018:

The Store: Being more than just another IP Address

Stores have always had a huge advantage over online retail, the sensory dimension. The store makes it possible for consumers to see, test, smell and touch the product and this is a very important shopping experience that can never be replaced. Even with the rise of virtual reality retailing, the physical store will still play a crucial role in the shopping habits of the consumer.

Hence it is up to the retailer to make sure that they take full advantage of this, with the help of CRM strategies that can be adapted to personalize the shopping experience for the consumers.

Reinventing the Store

The nature of the store has drastically changed in the past few years, where it is no longer just the place of purchase but it is now a place for living and experiencing. This is especially true with the younger generation which is why giant retailers like Nike and Samsung design stores like theme parks, in order to enhance the shopping experience of the customer. Hence it is crucial that the retailers make full use of technologies in order to improve the customer shopping experience. 

ERP solutions like Ginesys can help retailers elevate the shopping experience of the customer, like reducing the checkout time with a very efficient POS solution or even ensure that the retailer is fully stocked at all times with the help of effective inventory management and replenishment systems in place. It is evident that in order to reinvent the store experience, it is vital that retailers implement solutions like Ginesys that can help them in their journey of improving the customer shopping experience.

This article was originally posted here : Brick and Mortar Retail Stores – The Road Ahead 

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  1. Excellent Article! I find many brick and mortar shops getting innovative. Raymonds would be another great example of that. Go to a Raymonds’ outlet (not franchises but actual company store) – You don’t have to carry the garments you wish to try on. When you select a garment on a tab, it will be in the trial room waiting for you. 

    But best of all is the laser/sensor based computerized body measurement for your unique customized shirts. Your measurements directly go to the factory and get stitched from your selected garment.

    Now that is something online stores would find hard to beat. 

  2. Another point that just came to my mind on the same topic, but very different from the first one – Online shops like Lenskart, Zeffo, Urban Ladder, Pepper Fry – they have all entered Brick and Mortar game as well, while trying to fulfil the personalization and experience gap that they are unable to fulfil online . That does speak a lot. 

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