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Design Thinking As A Strategic Business Tool
June 21, 2019 @ 9:00 am to 2:00 pm
In this workshop the participants learn how Design Thinking can be used as a strategic tool for business growth. Specific “challenges” are given out and participants band together in teams to go through the stages of the QGLUE Design Thinking methodology.
During the workshop participants will be provided with workbooks and individual/ team templates to work on and record their journeys/ ideas/ and insights. The session will be a fast paced mix of theory, workouts and cases to dwell deep into the Design Thinking Methodology
- Understanding the fundaments of design led strategies.
- Decoding trends to understand how user expectations change and its long-term business impact.
- Creating experience driven innovation or strategy.
- User centric design (developing user empathy).
- Creating rough and dirty prototypes and user testing.
Who Should Attend
Business Heads, Business Consultants, Product Managers, Marketing Managers, Innovation Managers and Design Thinking and Innovation Enthusiasts