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NASSCOM MarTech Summit 2019
November 28, 2019
In 2008, CK Prahalad and MS Krishnan outlined a breakthrough concept called “N=1: a market segment of size 1, in their book New Age of Innovation: Driving Co-created Value Through Global Networks.
As we move towards the new decade, MarTech is making the concept a reality where companies are able to target individual customers and provide products and services to meet their unique requirements.