Topics In Demand
Notification
New

No notification found.

From Artifacts To Algorithms: How AI Is Redefining Museum Experience
From Artifacts To Algorithms: How AI Is Redefining Museum Experience

June 21, 2023

307

1

The future of museums is bright, and AI is a key player in preserving and interpreting cultural heritage for generations to come.

Have you ever wondered why the majority of the Indian population seems to prefer visiting shopping malls and arcades over museums? While museums often top the list of best places to visit in Europe, they may not enjoy the same popularity in India. Despite being home to a wealth of cultural treasures, museums in India often struggle to attract visitors and stay relevant in the digital age. 

That's where artificial intelligence (AI) comes in. 

With its power to transform museum exhibits into dynamic, interactive experiences, AI is no longer an option but a necessity for museums looking to meet the evolving expectations of ‘New’ India. From bringing art and history to life in exciting new ways to creating personalized experiences for visitors, the possibilities are endless.

Enhancing Visitor Experience

AI has revolutionized the way museums offer a personalized experience to their visitors, enhancing customer satisfaction and engagement. By analyzing visitor behavior and preferences, AI can help create a custom route map for the audio guide software, enabling visitors to explore the museum in a way that suits them. 

This personalized approach ensures that visitors are able to make the most of their museum experience by focusing on the exhibits that interest them the most, without feeling overwhelmed or rushed.

In addition, virtual assistants and chatbots powered by Large Language Models (LLMs) offer visitors real-time information about exhibits based on their location within the museum. These tools provide personalized recommendations, answer questions, and enhance visitors' understanding and appreciation of the exhibits. 

Information collected through AI-powered tools can also be used to improve exhibit curation and design, helping museums better understand their visitors' interests and preferences.

Making Museums Accessible To All

AI has the incredible potential to revolutionize accessibility and inclusion in museums. By utilizing advanced technologies like image recognition, facial recognition, lip-reading recognition, and text summarisation, AI can break down barriers that hinder individuals with special abilities from fully enjoying museum exhibits. 

For example, real-time captioning or translations can be provided to visitors who don't speak the language, making museums accessible to people from different states or even countries. 

This is made possible through the integration of multiple language-based APIs into the museum's audio guide software, allowing visitors to engage with exhibits comfortably in their preferred language. 

Allows Data Collection For Present And Future 

AI has the ability to extract individual elements from digital object records with a speed that would take humans ages to generate. AI algorithms can then process this data and generate data visualizations of all the object dimensions. This not only makes it easier for museums to manage their collections but also provides new ways for visitors to interact with them. 

It also brings ease to traditional data analysis including audience segmentation, visitation predictions, market research to target prospective members, and visitor experience evaluation. This brings new possibilities in the examination of these existing datasets and facilitates the gathering of new data for further exhibits.

Aiding Museum Design And Reconstruction 

AI can be used to enhance the reconstruction of damaged or lost artifacts, by analyzing historical records, photographs, and other data to create accurate and detailed digital models. This enables museums to recreate and display priceless artifacts and works of art that might have otherwise been lost to history, offering visitors a chance to experience them in stunning detail. 

By leveraging AI in museum design and reconstruction, cultural institutions can preserve and present history and culture in new and innovative ways, engaging and inspiring visitors like never before. AI also aids in the creation of "time-gap" pictures, which show visitors how historical figures might have looked at different ages, or how they may have aged. 

Giving A Voice To All 

AI holds great potential in assisting government bodies with policy-making by mapping visitor behaviour. For instance, the exhibit titled "Vision of India 2047" at the Pradhanmantri Sanghralaya in New Delhi is a prime example of how AI can be leveraged to map visitor aspirations and help in drafting policies that align with citizen needs, making governance more effective and responsive. 

Through AI-powered tools, the government can analyze the large amounts of data collected from visitors and gain valuable insights into their thoughts and ideas. With AI, museums have become more than just a place to admire art and history; they have become a critical tool in shaping the future of the nation, promoting inclusivity by creating a platform for people from diverse backgrounds to participate in the decision-making process.

In conclusion, the integration of AI in museums marks a turning point in the way we interact with cultural institutions. With its potential to revolutionise the museum experience, AI offers the opportunity to create exhibits that are not only informative but also deeply engaging and immersive. 

By embracing the latest technological advancements, museums can keep pace with the dynamic and technologically progressive society we live in, meeting the evolving expectations of visitors and remaining relevant in the digital age. 

The future of museums is bright, and AI is a key player in preserving and interpreting cultural heritage for future generations.

 

About the author: 

a

Saurav Bhaik is the CEO of Tagbin, a leading tech-experiential company that specializes in creating unique and unforgettable experiences. As an IIT Roorkee alumni, Saurav is known for his groundbreaking ideas and passion for creating world-changing, high-impact projects such as Pradhanmantri Sangrahalaya, hologram statue of Netaji Subhas Chandra Bose, Temple 360, Digital Exhibition at 17th Pravasi Bharatiya Divas, and more. He takes immense pride in his Indian heritage and draws inspiration from the country's rich culture and civilization. With over a decade of experience in diverse fields, including space design, outreach campaigns, and groundbreaking experiential technology, Saurav is committed to pushing the boundaries of what's possible and striving for excellence in everything he does. He and his team are making significant breakthroughs in the world of AI, and they are dedicated to making a positive impact on the world through their work.

 


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


Tagbin is a tech-experiential company which has manifested a strong foothold in the domain of creative brilliance and digital transformation that is unique and remarkable. Spatial transformation, experiential innovation and tech-driven outreach are the key offerings of our company. Our team of tech, design and creative experts are masters at transforming striking ideas and stories into meaningful outcomes that are futuristic, informative and gratifying! We’re known for our passionately driven projects such as Pradhanmantri Sangrahalaya, hologram statue of Netaji Subhas Chandra Bose, Temple 360, Digital Exhibition at 17th Pravasi Bharatiya Divas and more that leave a hard-hitting impact.

© Copyright nasscom. All Rights Reserved.