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Generative AI Customizing Your Product Experience
Generative AI Customizing Your Product Experience

February 28, 2023

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ChatGPT is a burning topic these days. ChatGPT has gained a large user base quickly securing around 100 million users globally. It has an accuracy of 85+ percent and can be valuable for a wide range of use cases from writing essays/blogs to writing flawless code snippets.

Having said that, there is more to this than just text generation. Imagine you are a product-based company with lots of products. Rather than writing product descriptions for each of the products you sell and creating their advertisements, Generative AI can do that for you.

Usually, companies have a content marketing team or hire a professional copywriter to do that. However, it costs around $40-50k per year for a copywriter. This is much more than an AI writing tool. There are multiple tools that can help you generate unique product ad lines, product descriptions, and keywords to enhance the outreach media campaigns.

How it will happen?

  1. Personalized Ads –
    The Gen AI tool can help you generate customized advertisements for each individual customer, based on their interests and behaviors.
  2. Synthetic Custom Video Messages –
    This is an interesting way of customized advertising or customer engagement. The person in the video can address each customer individually by their names, and in their native languages. See this project of PepsiCo to understand it further where Lionel Messi addresses each of his fans.
  3. Customizing Chatbots –
    Traditional Chatbots are a thing of past now. Generative AI is making chatbots more customizable and interactive by utilizing external databases to enable answering complex queries and even escalating to human agents if needed. Have a look at Bank of America’s Erica virtual assistant.
  4. Detailed Product Descriptions –
    Using just a few words, you can generate a detailed and impactful product description for different segments of customers or a different region.

Marketing focused Gen AI Tools

Gen AI have various business applications, marketing being the most common. Here are few marketing centric tools that can help you reap the benefits of generative AI –

  1. Jasper.ai – This generative AI marketing focused platform can help create tailored content including blogs, social media posts, catchy one-liners, sales emails, ads, art, websites, etc. It uses SEO Optimization, provides Chrome Extension to enhance the user experience.
  2. Signum.ai – It is AI-based ad campaign automation platform which launches personalized outreach campaigns based on customer behavior, prospects identification and sequence generation.
  3. Skyword 360 – It is a content marketing platform which allows creation of customized marketing strategy based on customer persona profiles.
  4. Phrasee – This creates personalized customer journeys by generating, optimizing, automating, and analyzing language in real time. It delivers the customized messages to the right people at the right time, and most importantly in the brand’s unique voice.
  5. Persado – The NLP-based platform allows to understand the users’ preferences and generates content that best aligns with their language.

Ending the blog with a quick visualization on customization to give you the crux of the blog. 

Customized Message using Generative AI


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Unnati Kohli
Technical Storyteller

Unnati is currently pursuing the flagship PGDM program at Management Development Institute, Gurgaon (2022-24). Now, she is a Strategy & Analytics Intern at Deloitte USI. Prior to this, she has 37 months of work experience as a Data Analyst in TCS in Telecom Network Domain. She also worked as a Technical Storyteller with Bloggers Alliance.

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