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5 Exact Ways to Balance Website Designing and Its SEO
5 Exact Ways to Balance Website Designing and Its SEO

November 15, 2019

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The wave of minimalism in web designing is someway affecting the SEO connoisseurs’ efforts. 

Web designers want to set up a website with lots of visual interpretations while SEO mates just don’t care about design & are only focus on their content (because of ranking!). The constant disagreement between the school of thoughts of SEO experts and website designers is putting the site owners at complexity in understanding which thought to supersede and which one to undermine. 

There are 400 billion active websites, but out of which, only some get to achieve the best rankings and long-staying visitors — at the same time. So how do you think they manage to win that constant fight between “minimalism in web design” and “white-hat SEO supported web designs”?

The following article has all the answers pertaining to how web designs and SEO factors can be well-aligned to boost SERP positions and user retention. 

5 quickest ways to strike a perfect balance between SEO practices & web designing elements 

On studying the various successful prospects, in this article, we have compressed the 5 ways how both these schools of thought can be balanced without sacrificing on ranking and user-experience for a website. 

Let’s roll on to them…

  • To put or not to put massive size images throughout the website?

Surely, we as an audience love seeing those giant images all over the webspace as they look well-pixelated and satiating to eyeballs (even the designers love to). But the catch is, SEO peeps demand images that are compressed, smaller in shape as it helps to boost a website’s load time. Also, they are aware of how 40 % of users are likely to ditch a web session if the website is taking more than 3 seconds to load (can’t risk that 40%).

How to tackle the situation?

Now, any web designing agency can have access to advancing image optimization tools like Tiny PNG, Triage, ImageRecycle and lots of others that easily compress the images without giving up on its quality and not much on its size. While SEO peeps get the compressed & optimized images to funnel their ranking game, the designers get the quality-driven images to aid their UX.

  • How to handle the site’s navigation?

Designers want to keep the landing page or web copy clutter-free, less wordy and appealing in terms of look & feel – so that navigation can be smooth for the visitors, while SEO peeps would want to put up hefty information supportive of keywords throughout the website to generate the desired ranking in SERP – ignoring how it could miserably affect their users navigation experience.

How to deal with the situation?

  • If the website is an eCommerce one, offering tons of merchandize, additional category & subcategory pages can be developed where the search engine optimization team can strategically work and garnish their specific efforts (users generally search for a query with a keyword that’s contained in the subcategory page of any website – brownie points to the SEO peeps).
  • Subcategorization will keep your main product page or landing page jargon-free & minimal, you’d still have a sub-category page in the background that would ace the ranking game. 
  • Optimization experts can plan to attract the traffic via value-adding elements like blogs, frequently asked question section or of tips, wherein, they can insert the links to their actual products in an anchor text – in short, horizontal linking.
  • This way, designers will achieve a website that’s smooth and easy to navigate while SEO experts would still get a space to fight for their desired ranks.
  • What to do when designers can’t resist their urge to keep LARGE & SPACE taking fonts?

Designers love setting up a website with fonts style that’s out loud and voluminous in terms of space. Though it will result in a ravishing UX on the notable side, it will lead to a site that’s heavy and takes an eternity to load (even more than 3 seconds is an eternity for those 40% users, remember?).

How to deal with the situation?

  • The key is to compromise with heavy font-sizes to a level and use fonts that are lightweight yet exemplary to look at.
  • Put the use of different fonts altogether in a single headline or text, this multi-variation will compress the multiple HTTP calls and will eventually improve the website’s speed.
  • How much content is too much to put?

Designers want to convey their website’s offerings via images and graphics while SEO experts will rage on putting up a lot of content, to give substance to their ranking funnel. In this arrangement, both parties need to carefully analyze the visitor’s journey on a website, how he navigates, what he expects et al. 

How to deal with this dilemma?

  • SEO connoisseurs need to understand that putting up a heavy content base can miserably affect their site’s functionality, layout, and designing gig. 
  • Designers also need to realize that putting up a bare-bodied web page in terms of content, not at all – won’t suffice to their user experience. 
  • Content is a must, but not too much of it. It has to be sculpted inside a website in an organic way — that users don’t find it painstaking to skim through.

Pro tip – If the users are ardent to read more on certain product or service, for them, additional spaces or web pages can be instilled with more user-centric information. In the case of a product selling a website, more sub-category pages can be drafted, wherein SEO executives can plan to have information overload for further interested visitors.

  • Designers can’t help with putting up a lot of visually appealing animations.

Since we know how much designers are in awe with the visually appealing illustrations, adding animation part to the list of “what designers want” don’t surprise us anymore. 

Where they love reaping the outcomes of embedding visually appealing animations throughout the website, the optimizers sweat with the thought of it —- as they know how it will cost to the site’s loading speed.

How to deal with the situation?

Designers can resolve the situation by applying Cascading style sheet-based animations over JS one to get them quickly loading the website.

You can easily find inspirations over the internet on cool & quick CSS animations examples as poster circle animation, CSS3 hover animations, store loading animation and more to amazingly animate website designs.

Conclusion

It’s unknown how much designing would be sufficient or how much SEO contributions would be enough to accelerate the site’s performance. But it’s definitely known that putting up a balancing wheel between the two is crucial to reap equalized outputs on parts of designing and optimizing. 

Both the teams need to understand that it’s not possible to elevate a website from the single-handed efforts, they need to mutually understand a user-journey on a website & thus plan a web layout & activities around it.

The above discussed were the most important pointers decoding how easy it is to balance out the website’s SEO efforts and the designing front altogether. But these elements need to be planned & implemented on the initial stages of the website designing phase – as later would be too late.

Looking for building a website or platform that could help you achieve both ranking and user retention at the same time? Your search ends here, hire  JanBask Digital Design as your web solutions enabler, where you can get right from idea implementation to website generation to and… and complete digital marketing suite to funnel your digital presence.

Contact now to get hands-on our free quotes and fortune companies acclaimed consultation!


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kalpana Singh
Washington

Kalpana Singh loves pursuing excellence through writing and has a passion for technology. She currently writes for JanBask Digital Design.com which is a web designing company that provide services in

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