About CommonFloor
CommonFloor.com is India’s leading assets community portal. It’s a one-stop answer for all assets wants together with Sales/ Purchase, dealings with online digital marketing. In fact, its services transcend finding the property. It extends its services to property management alongside assets agent providing a comprehensive platform for communities to attach. This dedicated portal is targeted on residences and gated communities. In short, it offers a holistic assets agent system for facilitating property selections.
It is designed to satisfy assets agent needs of all Indian home seekers, sellers and professionals. This is often created doable with its in depth and verified information of properties across over two hundred Indian cities. Besides that, it provides wonderful and easy analytics and community management tools. Moreover, you get reliable property and neck of the woods reviews. Except all this, it’s cultivated a huge repository of perceptive analysis covering each doable property connected subject. for example, it covers legal problems, property maintenance, facility management, insurance, worth trends, taxation etc. it’s a presence on each net and mobile devices.
At times, simple, innovative solutions for individual issues goes a protracted manner in breakdown larger problems. an equivalent is that the case with the conception of CommonFloor. Once Vikas Malpani, Sumit Jainist and Lalit Mangal; 3 applied science graduates; enraptured to city in 2007, things were terribly totally different. They old difficulties in sorting out properties Associate in Nursingd relocating to an unknown location. Even on balance the diligence, what they came was unfriendly and unhelpful neck of the woods. This junction rectifier them to develop a singular and innovative answer that made-up the manner for India’s largest assets platform. In alternative words, their individual issues gave birth to CommonFloor.
CommonFloor started in 2007 in Banglore with the joint efforts of Vikas Malpani, Sumit Jainist and Lalit Mangal. it absolutely was at first created as a Community Management Platform providing solutions for folks residing in gated societies or living accommodations complexes. It connected the community to share and resolve their problems. With the passage of your time, it keeps on adding services like rentals, sales/ purchase etc. As such, it’s evolved into a comprehensive assets agent portal providing a full spectrum of services.
In Jan 2015, it received a serious boost within the style of large funding from Google Capital. Later, in Jan 2016, Quikr(a leading classified platform) noninheritable it and integrated it with Quikr Homes.
Solution Modelled For Favorable Outcome
CommonFloor is targeted on fulfilling the heterogeneous wants of all stakeholders. As such, it’s ensured to stay its services freed from value for users that acts as a serious issue to draw in a large client base. This, in turn, is a remunerative sales chance for businesses and sellers. they’re charged for victimization its living accommodations Management software package. In alternative words, it works on an easy value per lead model to get revenues.
Apart from that, it gets revenue through advertisements and merchandiser listings. They get advertisements from massive brands across multiple domains seeking to achieve out customers reaching to sell or purchase a property. for example, builders, banks, architects, plumbers, carpenters etc.
Marketing ways resulting in Spectacular Rise
CommonFloor priorities its product’s dependability and effectiveness as its foremost promoting strategy. This ensured that it gained the utmost good thing about positive word of mouth creating a road for its super quick growth and success.
A part from that, it battles the competition with its extremely effective and strong promoting gameplan. to call a number of, they took nice advantage from the below-mentioned techniques to spice up their growth.
Highly Optimized web site
Engaging Video Advertisements
Film and television Associations
Social Media Activation’s
Intuitive, easy Mobile App
CommonFloor’s profound and assured approach to promoting ways reflects in Vikas Malpani’s (founder, CommonFloor, assets agent) words. He explains, “We believe that we’ve UN agencyle|the complete} system direct and there are not any competitors who have the strategy or vision for way forward for assets in country like we tend to do. So, in this sense, we tend to aren’t disquieted concerning our competitors. What we tend to try to try and do in our promoting strategy is to attach with our audience, United Nations agency will perceive and build selections. we tend to at CommonFloor’s square measure there to empower them with info so they’ll build their call.”
Highly Optimised web site
CommonFloor understands that its web site is that the single most vital channel to attach with the purchasers. As such, it’s engineered a web site that is very optimized to serve this purpose. Its web site showcases a wise, intuitive, easy Associate in Nursingd modern style to increase an enriching user expertise. At an equivalent time, it ensured the accuracy and connectedness of data/ info to make upon its whole image as a trustworthy platform. the web site is targeted on sharing informative quality content curated for client wants. In fact, it’s an intensive mental object of partaking content and access to skilled recommendation on its website covering each doable facet of assets agent.
Apart from that, its web site presents an ideal mix of innovative options and supreme usability that guarantees unmatched user expertise. a number of the options that helped it in multiplying its client base square measure listed below.
Live-In Tours: This revolutionary technology permits users to urge a 360-degree visual expertise of listed properties. This feature allowed users to create educated selections in a good manner. Thus, single-handed generating half-hour a lot of inquiries.
CommonFloor Home Select: This innovative feature allowed comes and units to be displayed through 3D image techniques. This is often combined with the power to decide on specific units, get its details and book it on-line with digital marketing payment. In short, a comprehensive and fascinating answer for comes.
Advanced Map-Based Search: the web site launched a progressive feature integrated with Google Maps. It expedited map-based property search that increased its accuracy and dependability.
CommonFloor Forum: Taking a profitable and educated property call is a particularly confusing and overwhelming task. As such, customers forever price platforms which will facilitate them skilled recommendation and end-user expertise. This feature wills an equivalent by connecting residents, house owners and tenants with professionals.
CommonFloor Groups: This interactive feature permits owners to make powerful communities capable to tackle property problems effectively and expeditiously.
These options engaged customers whereas adding price to their property looking out endeavours. As a result, its client base increased quickly remodeling it into Associate in Nursing industry-leading champion.
Engaging Video Advertisements
CommonFloor attracted users with its fun and amusing advertisements. These commercials engaged customers whereas building it as a reliable and trustworthy whole. It reiterated the brand’s commitment for comprehensive selection, correct info, perceptive visions, easy tools, and avant-garde technology. Its tagline “No Darr. realize Ghar” established the whole as final authority in matters of property.
Film and television Associations
Real estate agent has forever targeted at putting durable reference to its audience. It achieved this goal through another innovative promoting strategy. Its association with Imran Khan and Kangana Ranaut leading Katti Batti was quite distinctive. The portal was seamlessly integrated into the film’s script to attach with the audience and strengthen whole image.
Apart from that, it absolutely was the primary one to use “The infective agent Fever” and its vastly widespread series “Permanent Roommates” to achieve the mass audience. This experiment well-tried extraordinarily profitable for the whole.
According to Vikas Malpani, “It’s an exquisite join up to the film, that appeals to mass audience. Basically, what we’ve been doing is experimenting with all doable new age media, that connects to young brands. we tend to were the primary ones to holdup with The infective agent Fever one in all their series Permanent Roommates, that was quite an international success.”
He any additional, “Movie integration and activation helps connect with audience on ground similarly as reinforce the whole.”
Social Media Activations
CommonFloor contains a exceptional social media presence. The whole has judiciously used it in its favour to achieve its target market. It primarily employs the platforms of Facebook, Twitter, Instagram And Youtube to leverage its promoting efforts. It keeps on running campaigns from time to time to stay the audience engaged and educated. one in all the noteworthy campaigns was social media contests to activate its association with films and television series.
Facebook: 187k fans
Twitter: twenty.7k followers
Instagram: 272k followers
YouTube: 1,879 subscribers
According to Vikas Malpani, “ Our social media is a lot of concerning golf shot out the correct info, keeping the audience engaged to our pages and place out relevant assets trend info, which may be consumed over social media. we tend to additionally act with folks on Facebook and Twitter, United Nations agency square measure searching for a house and connect them with relevant choices.”
Mobile App
Similarly, CommonFloor launched intuitive, easy mobile applications to encash the widespread reach of mobile devices. Its assets app came with innovative in-built reality options. This feature assists users to find relevant properties inside two.5 kilometre within the direction wherever the phone is inform.
Along with that, it incorporated CommonFloor membrane (Virtual Reality), 3D Project expertise, neck of the woods expertise, Hybrid read, CommonFloor Celestial (first-person walkthrough), CommonFloor mBrochure, living accommodations Management Tool, CommonFloor good Guard etc. All this enriched user expertise along side adding unbeatable price for purchasers.
Sumit Jain, Co-founder , CommonFloor, explained, “As a new-age on-line real property player, technology and innovation square measure a part of our core deoxyribonucleic acid. Property shopping for demands vast time and monetary investment by the client and it’s our constant endeavour to form tools and technology that creates property search straightforward for the buyer and provides them a wow expertise. CommonFloor membrane could be a results of one such quest that adapts technology well to the consumer’s advantage.”
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