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How Artificial Intelligence (AI) Can Enhance Enterprise Efficiency in The Post COVID Era
How Artificial Intelligence (AI) Can Enhance Enterprise Efficiency in The Post COVID Era

July 14, 2021

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The COVID-19 pandemic has completely transformed how enterprises across every domain provide services and handle business processes. It has not only altered the future of work but has also redefined customer services with the use of more automation, technology and digitization. Employees across every enterprise have adapted to remote work by utilizing digital communication and collaboration tools. 

Similarly, a lot has changed in business operations as well, with the integration of innovative technologies such as AI and RPA. These technologies have proved to be of great potential across various business operations, especially in repetitive tasks, data analytical and technical support. 

Artificial Intelligence (AI) in Enterprise Efficiency

As mentioned earlier, the shift towards digital transformation has called for substantial investment in modern technologies including Artificial Intelligence (AI). AI has enhanced enterprise efficiency through productivity improvements, cost reduction and data analytics to drive improved enterprise decisions.

Enterprises are now able to make predictive decisions for marketing, maintain smart industrial bots and have relevant insights into customer preferences, through AI. With this relevant and insightful data, they can optimize marketing campaigns, improve automation, and forecast the sales in a more precise, and faster way. Newer technologies such as Intelligent Automation (IA) and neuromarketing, were integrated into the existing business process with the help of AI. With unique versions of artificial intelligence algorithms, smart applications in marketing such as chatbot development services become even more personalized and efficient. 

Apart from marketing, the applicability of AI will be significantly crucial in helping companies adapt to the changing industrial trends. Smart/Intelligent machines that can identify objects and manage responsibilities that were earlier performed by human employees will improve the performance of industries and other factories. Through advanced predictive analysis, machine learning (ML) and data analytics, Artificial Intelligence will help industries discover new demand patterns and will deliver personalized services/products to consumers. 

Some enterprises have made use of AI in their business operations and have already begun the next step to leverage AI to thrive in the post-COVID world. Here are some examples of how enterprises increased efficiency with AI: 

Value Chain Redundancy

A couple of years back, industries were head over heels in trying to optimize cost and time for global manufacturing footprints, cargo delivery, and logistical support. Usually, that suggested focusing production in low-cost nations or employing laborers for low wages etc. But recently, lockdowns and trade barriers began compelling these industries to transform their manufacturing strategies and discover the multiple benefits of digital transformation. The COVID-19 pandemic interrupted worldwide logistics and transportation, therefore, made digitization and utilization of innovative technologies a must-have factor for industries.

Artificial Intelligence provides enterprises the capability to incorporate resilience into their existing manufacturing operations and supply chains while reducing expense and damage to margins. From advancements in sensors to object detection frameworks and everything in between, AI services has significantly enhanced industrial automation. It has enabled industrial machines to accumulate and analyze data, recognize patterns, study and adjust to new devices or environments through machine intelligence or speech recognition. 

Changing Consumption Patterns

The COVID crisis has already modified the consumption habits of people all around the globe and in turn, significantly influencing enterprise services/sales. It has made enterprises focus on Cloud technology for development services or platforms, and online stores or e-commerce sites have sold more products digitally than ever before. Therefore, enterprises are currently concentrating on improving from the setbacks caused by COVID-19 by deploying AI-enabled digital solutions to enhance growth. AI's capability to interpret data from multiple sources has exceptional possibilities in discovering emerging trends and recognizing variations in customer preferences. 

Artificial Intelligence is also capable of improving the strategic process associated with designing new services or products, and it can essentially understand digital trends and expedite software development for enterprises. 

Remote Ways of Working

The extensive change to remote work due to the lockdown may be short-lived, but it is sure to continue as employees slowly understand the multiple advantages of working within their own homes. Therefore, enterprises will need to make use of innovative ways of keeping employees engaged and will have to eliminate disruptions to remain competitive. AI-based solutions tend to have more benefits in remote work because they are built around modularity and agility, which are prerequisites to success in software-centric businesses. AI tools empower enterprises to leverage predictive analytics to more accurately predict sales and operational challenges so that employees will have a more direct approach.

To deal with the current crisis and to stay competitive in the post-covid era, enterprises will not only have to develop digital solutions quickly but will also need to adapt to new operating models. Whether reflecting on current conditions or future plans, enterprises must overcome their traditional barriers and integrate technologies to drive undisrupted and rapidly evolving services. In the post-covid world, the risks and possibilities are too great; the stakes too high, therefore companies must prepare their businesses for ongoing uncertainty, inevitable disruption, and never-ending change.

 


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