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The Emerging Role of Data Science and AI in Telecommunications
The Emerging Role of Data Science and AI in Telecommunications

September 19, 2022

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Introduction

 

The importance of data science and AI to the sector is growing as it develops. Telecom companies' infrastructure, network, and customer service operations produce massive amounts of data. Data science is now so widely used in telecom because of this. Data science and AI in telecom give operators the tools to interpret that data and use it for various purposes, including boosting reliability, cutting costs, and enhancing customer service.

 

Demand for Data Science and AI in Telecom

 

The need for data scientists is only growing due to the enormous amount of data that the telecom sector generates. According to Analytics Insight research, the telecommunications and IT sector holds a 33 percent market share and is driving explosive growth in big data. The organization estimates that spending on big data in telecom will increase from $59 billion in 2019 to over $105 billion in 2023, putting that into perspective.

 

COVID-19 Driving the Demand for Data Science and AI in Telecom

 

The COVID-19 pandemic has accelerated the demand for data science in telecom, which has been driven in recent years by the Internet of Things (IoT), the rollout of 5G, and growing consumer pressure for personalized services. Almost every sector that relies on digital communications, including schools, healthcare and pharma, government organizations, and the global supply chain, now more than ever recognizes the necessity of dependable connectivity. The telecom industry is increasingly embracing data science, AI, and automation to ensure that crucial communications in this new remote world remain smooth during the crisis, despite reduced staff and limited access to facilities like call centers and data centers. Additionally, by utilizing data analytics, telecom companies can react more quickly to today's rapidly changing environments.

 

How Businesses Can Leverage Data Science and AI in Telecom

 

  • Network Security

Cybercriminals find telecommunications to be a very alluring target. After all, they connect to almost everything in the modern digital world through intricate international networks. They also keep a tonne of very private data in storage. Companies can use data science to view events in real-time, spot security anomalies, and conduct predictive analysis to identify where vulnerabilities are and how to mitigate them proactively. Additionally, businesses can analyze threat patterns to stop them before they spread too widely by utilizing machine learning in the telecom industry.

 

  • Fraud Mitigation

Customers who use telecom networks are also susceptible to cybercrime. Additionally, the pandemic is making things worse. The cost of fraud to the global telecom industry was estimated at a staggering $29 billion in 2018, according to a study by the Communications Fraud Control Association (CFCA). Fraud is so pervasive in the telecom sector. Big data in telecom allows businesses to analyze real-time data to pinpoint the origin of fraudulent transactions and link them to earlier activity to stop future counterfeiting.

 

  • Network Optimization

More people depend on network connectivity, particularly during COVID-19 outages, so telecoms must make sure that speed and performance are always at their best. They are utilizing data science, AI, and machine learning algorithms to find patterns in data that help them detect and predict irregularities before customers experience any service degradation in order to accomplish this.

 

  • Customer Experience

Personalization and prompt resolution of any issues customers may have are two crucial components. Telecoms use data science, AI, and analytics to ascertain what customers want based on their previous interactions and preferences. Through logical self-service menus, chatbots, and natural language processing (NLP) made possible by machine learning; telecoms also use AI to offer quick and intelligent customer service.

 

  • Robotics Process Automation (RPA) 

RPA is widely used in the telecom industry to automate repetitive tasks, which reduces errors, saves labor and costs, and speeds up operations. There are several ways RPA can help telecom companies, according to CustomerThink, a global online community of business and thought leaders that regularly comments on customer-centric strategies.

 

  • Supply Chain Management

When the COVID-19 pandemic's initial global shortage of toilet paper became a reality for people sheltering in place, it was blamed on so-called hoarders. Although hoarding may have played a role, the main cause of this issue was the disruption in the global supply chain. The backbone of the global supply chain, telecommunications, needed to adapt to this disruption. Telecom companies were able to adjust to this abrupt change in demand to ease the pressure on the supply chain through big data analytics, data science, AI, and automation.

 

Conclusion

 

Since data science and AI in telecommunications are here to stay, businesses require qualified personnel to keep influencing communications' future. Upskilling online is great if you want to participate in this exciting effort while supporting crucial telecom infrastructure and services.

 


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