Topics In Demand
Notification
New

No notification found.

Blog
farmguru.in - India's No.1 Online Agri Group

October 31, 2017

1052

0

class=image-1

Farmguru is a commerce & community platform for farmers. We aggregate farmers using their mobile phones and provide them access to high-quality farm inputs directly to their farms from curated suppliers at transparent prices. We provide seeds, crop protection, crop nutrition and tools & equipment to farms. Our customer profile includes Progressive Farmers, Modern Farms, Polyhouses/Nurseries, FPOs, Farmer Groups and Individual Farmers.

Farmguru started operations in Jan 2015 and today we are India’s largest group-buying platform for farm inputs with a reach extending to 400,000+ farms across Maharashtra, Karnataka, Tamil Nadu and other parts of the country. The team at farmguru has experience in building hybrid e-commerce networks spanning lakhs of stores across rural and semi-urban India. We utilise this experience to build trust networks by tying up with Govt and private channels and leverage them to provide assisted e-commerce to farmers. 

Our goal is to become the most-trusted community of farmers that aggregates farm inputs, farm data and financial services to transform farm productivity and economics for millions of agri-businesses by leveraging mobile technology & data science.

The Opportunity:

Agri-inputs in India is a US$ 40 billion industry. Sales of agri-inputs happens through a traditional retail network with multiple layers of intermediaries. These lakhs of retail outlets have a mix of quality, sub-quality and even spurious goods that they push to farmers to make profits. Mis-selling is very common.

On the other hand, mobile and mobile data penetration in rural areas is increasing. By 2020 Rural India will have over 385 million smartphone internet users; much than the urban markets. Developments in data science technologies enables companies like Farmguru to access a rich repository of public and organically-generated datasets to build deep learning models to better understand the needs of farms and provide suitable products and services to meet their needs profitably.

A combination of increasing mobile penetration, maturity in mobile & data science technologies and our team’s experience in creating and managing hybrid assisted-commerce networks puts us in a unique position to become a dominant player in this market.

Links:


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


© Copyright nasscom. All Rights Reserved.