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Augmented Reality: Creating A Digital Space For Ecommerce
Augmented Reality: Creating A Digital Space For Ecommerce

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Augmented reality companies have radicalised the way products are presented, marketed, and perceived in the digital landscape thanks to their capacity to enthrall users and improve the overall e-commerce experience, writes Saurav Bhaik

he world of e-commerce is constantly evolving, driven by a never-ending quest to provide users with the best shopping experience possible. Businesses have embraced the integration of augmented reality companies in order to accomplish this, ushering in a new era of improved online shopping experiences. Augmented reality has proven to be a game-changer, making users' purchasing decisions simpler and enabling online sellers to grow their businesses to new heights.

According to a survey conducted by the top experiential marketing agencies in India, 65.9 per cent of respondents are prepared to shop using AR. This shows that more and more people have access to modern technology in all areas. These technologies play a crucial role in assisting online businesses in increasing productivity and sales. Recognising the enormous potential of AR and VR, leading immersive experience agencies in India are receiving investments from e-commerce brands to implement AR solutions. These businesses have realised the value of utilising AR and VR to give customers a more realistic and tactile experience when making decisions and to improve the entire purchasing process.

Get a Glance on Augmented Reality 

The digital and physical worlds are seamlessly merged by AR. The way people perceive and interact with their surroundings is changing as a result of this technology. Digital imagery, audio, and haptic elements are combined with the physical world outside of screens to create AR. It is a technology that combines virtual and real worlds to create an immersive experience. Companies that specialise in AR use visual modalities to simulate objects in the real world and combine digital data with a person's current point of view.

For many industries, this technology has proven to be a revolutionary step. e-commerce, however, stands out for its widespread use of AR because, in contrast to many other industries, regular consumers there have embraced this cutting-edge technology. It allows online retailers to view their product images from a 360-degree perspective. To give their customers a preview of how it will appear through AR, they can also present their product live in the space. 

A Breakdown Of AR Types 

More e-commerce retailers are anticipated to incorporate AR into their business strategies as the advantages of immersive technology continue to advance. Every seller can investigate the various AR technologies that are redefining the online shopping experience.

1. Image Recognition 

Image Recognition is a market-based AR technique that enables the scanning of objects in front of the camera and gives information about them. An AR application replaces an object with a 3D representation of the desired product when a user scans it.

2. Entering the Real world 

Due to the fact that no actual object is needed, these ARs are referred to as "Markerless ARs." AR businesses assist users in bringing virtual objects into the real world. A virtual representation of the object appears as soon as the user places a virtual object there. This representation can be moved, rotated, and given a realistic touch as if it were actually there.

3. Geo AR 

Geo AR, or location-based AR, is a kind of markerless AR that exhibits digital content at particular locations determined by geographical location. Users can scan areas with their smart devices to view or interact with 3D augmentations, video, text, audio, links, and more. By utilising geolocation data, the in-store app can guide users by providing personalised recommendations and product information based on their location within the store.

4. Spatial AR 

Spatial AR is a type of AR that is based on projections. Experiential design firms project synthetic lighting onto physical surfaces and allow users to interact with the technology. It is used to improve product displays in retail settings. Before making a purchase, users can project virtual goods into their actual space, such as furniture, clothing, or home décor items, to see how they would look and fit there.

Augmented Reality: The Next Step in E-commerce Evolution

Digital commerce and traditional brick-and-mortar stores are both constantly searching for fresh and interesting ways to sell their products. For the purpose of keeping up with this strategy, AR is providing limitless digital space. This technology can change e-commerce and enable everything from virtual try-ons to interactive product demos. Companies that specialise in experiential design amplify these interactions and assist online vendors in redefining their industries. The question is how.

1) Enhanced Product Visualisation 

The typical view of the products may be improved. Before making a final purchase decision, consumers can see how products would look and fit in their own living space. Customers can use AR devices to place virtual furniture in their rooms and decide what works best for them.

2) Digital Wardrobes 

AR experiential design firms can offer digital wardrobes so that customers can virtually try on clothes, accessories, and other items. Through the digital closet representation on the live video, customers can experiment with various outfit styles or looks. Physical try-ons are less necessary, and the shopping experience is enhanced. The virtual fitting rooms have immersive technology that creates a dynamic intersection between fashion and technology. It offers a cutting-edge and unique method for curating and utilising one's wardrobe.

3) Adding the Personal Touch 

Shopping can be made more personalised by using AR equipment. Customers can, for instance, alter the color, texture, or design of products using AR tools to suit their preferences. By adding a personal touch, online merchants can improve customer engagement and turn site visitors into devoted followers. Customers can get immediate advice from e-commerce professionals through AR-enabled platforms. The customers' video feeds can virtually be overlaid with solutions by these specialists.

AR For e-commerce: Find Out Benefits of Immersive Technologies

Users now have more options when it comes to shopping thanks to AR. It increases trust and makes the entire purchasing process simpler. It enables companies to present more accurate and thorough product representations, which lowers the rate of product returns. Additionally, AR gives online merchants a competitive edge by utilising immersive experience technology to dominate the market. By enabling the development of creative and affordable product advertisements, AR's use as an experiential marketing tool further enhances its value. Augmented reality companies have radicalised the way products are presented, marketed, and perceived in the digital landscape thanks to their capacity to enthrall users and improve the overall e-commerce experience. The future of e-commerce is being shaped by this revolutionary technology as a visually appealing and interactive space for searching for and making purchases.

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(Saurav Bhaik Founder & CEO of Tagbin)


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