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Extended Reality: Replacing Realties Altogether
Extended Reality: Replacing Realties Altogether

November 14, 2022

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Extended reality markets and ecosystems are rapidly changing the current market trends. Web3 products that utilise different realities as a vital technology are in demand, considering the global web3 adoption rate. In Asian regions like India, the development and adoption are slow and steady, whereas USA, UK, and UAE are developing web3 much faster. Metaverse is getting started being portrayed as a solution for almost every business vertical present in the market. Market leaders and experts like Meta, Apple, Google, and Microsoft are investing hugely in startups developing sustainable web3 solutions like metaverse and blockchain development. But why exactly is extended reality a crucial part of the metaverse? Let’s understand briefly in this blog and get to know some of the most significant extended reality technology use cases. 

What does Extended Reality mean for businesses? 

Extended reality allows humans to see and interact with an extended version of dimensions present in our reality. For instance, Snapchat filters and funny face filters are simpler versions of implementing extended reality services. However, with technological developments, implementation has been slightly changed, and developers are now using it to create immersive experiences for businesses. It helps businesses offer an immersive touch to their services and discover a virtual 3D space where humans can interact with real and virtual elements in the metaverse. Metaverse and XR( extended reality) are often used together, as Metaverse utilities extended reality as a core part of the infrastructure. It is combined with cutting-edge blockchain technology that brings decentralization and collectively builds a 3D replica of the real world for human use. Industries like gaming, healthcare, e-commerce, and real estate are among numerous industries that are benefitting from metaverse and XR reality. 

Benefits of Extended Reality 

There are several benefits of extended reality for different industries; let’s look at some of the most significant advantages of extended reality technology. 

Immersive Experience 

Immersive 3D experience that beats reality is the key advantage of extended reality. It is used to create a virtual reality experience for users that can be used for learning, interaction, business development, and other requirements for industrial scaling. Apart from that, web3 products like NFT marketplace and Virtual Marketplaces are also there to use extended reality and other reality services. 

Personalization

Personalization is another factor that represents the vast advantages of extended reality applications and benefits. Businesses are using XR to scale their reach to more potential customers by offering a personalized experience. Unlike the traditional brick-and-mortar store-type marketplace, the digital one is transforming at a faster pace. For instance, when a mother visits an online store, the experience is different than other shoppers in the marketplace.

Reusable

One of the most important applications of extended reality is the virtual events platform and meeting hosting platforms. Unlike web2-based online conferences, users have to attend these with their virtual avatars, and it feels futuristic and better than the monotonous environment of traditional applications like Zoom. 

 

 


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Tarun Singh
Associate Manager

Growth hacker with experience in building, maintaining, and running successful digital marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience -Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness and presence and promotional value. Developing and implementing marketing campaigns, using email marketing strategies, and leveraging social networks to achieve digital marketing goals.

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