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Automated Modular Content - Personalize content at scale, transform brand experience

August 4, 2021 1423 0 HealthTech and Life Sciences Report

Automated Modular Content - Personalize content at scale, transform brand experience

When Amazon pioneered the segment of one, it raised the bar for personalized experiences across industries, including healthcare. A critical ingredient in crafting such experiences is personalized content. Content personalization elevates your brand’s trust, relevance and ease of engagement.

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DT Consulting, an Indegene company analyzed over 20,000 customer experience (CX) interactions, and found the following. When a healthcare brand leads in CX, Healthcare Professionals (HCPs) are:

• More likely to believe in the brand’s products (influence on revenue)

• Perceive the brand better (impact on sales & marketing costs)

• Engage with the brand more (greater loyalty


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