5 Future Trends in Social Media That CMOs Should Know About

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5 Future Trends in Social Media That CMOs Should Know About

Adaan Digital Solutions

@Adaan

May 11, 2022

Marketing Trends

249

Social media is undoubtedly popular, with average daily usage of 2 hours and 27 minutes. However, navigating this ever-changing space is a challenge that many brands face. The success of social media marketing requires a consistent commitment of time to research the latest social media trends for business and discover what your competitors are doing to craft the perfect post. Social media platforms truly test brands on how well they know their audience. If you are among the many struggling to adapt to the constant changes, here’s what we predict to be the future of social media in 2022.

Increase in Social Media Ad Spend

The decline in organic reach has led to the need to increase social media ad spending every year. The decrease in reach is bad news for small businesses with a limited budget. One of the reasons for the dropping organic reach is the rising number of content published and the lack of space in the feed to display it all. Brands have serious competition to earn their space in their audience’s feed, and it’s harder than ever to get their attention. While the pandemic had caused an initial falloff, brands soon discovered the benefits of investing in social media ads since everyone had more time to scroll through their favourite platform. For North America, there has been a 92.3% spike in social media advertising budgets.

The Rising Popularity of Video Content

It’s no secret that videos have become more popular than ever. While video content consumption was already about to rise, the pandemic has accelerated its popularity. The amount of video content has doubled since 2018 to accommodate the increase in daily watch time. This is owed to the fact that videos are more engaging and memorable than static posts. Since an average person is predicted to spend about 100 minutes watching videos every day, social media agencies are scrambling to add more videos to their content calendars. The pandemic’s impact on the video marketing budget seems to be diminishing, so if videos aren’t an intrinsic part of your marketing strategy yet, you’re lagging behind.

Brands Prefer to Work with Micro-influencers

With about 1,000 to 10,000 followers, micro-influencers are perceived to be more authentic and active. They limit their focus and expertise to a particular niche. The advantage of working with them is that they have a loyal following, which provides better results compared to an audience that is not as engaged. This also works for smaller businesses that don’t have a hefty marketing budget since collaborations wouldn’t be as costly. Micro-influencer marketing targets followers of a particular niche, so most of them are already interested in your brand and convert easily. The high engagement rates and effective communication due to the strong bond between the influencer and audience can give your sales the boost it needs.

Introduction of Shopping Capabilities on Social Media Platforms

One of the latest social media trends is the feature that offers capability without leaving the platform. It provides brands with an opportunity to convert customers at the moment of discovery. This feature allows you to market your product without seeming too promotional. Social platforms can now streamline the purchase process and create a more frictionless journey for the customer. Social commerce holds great promise for brands to boost their sales, considering the high level of impulse buying. You can showcase your brand’s offerings more authentically while engaging with your customers through creative content.

Building Relationships Using Customer Care Support

Customer relationships aren’t just about acquisition anymore. Without ensuring your existing customers have a reason to stay loyal to your brand, your sales are bound to dip. Since the marketplace is crowded with options, what happens surrounding the sale can make a huge difference. When customers are happy with your service, they will remain loyal while also recommending your brand to friends and family. People are more likely to trust another customer’s experience than what a brand says about itself. Social media platforms allow brands to present a more approachable side, improving interactions and offering a chance to provide better customer service.

In today’s social media landscape, brands are getting lost in the crowd of rising content and competition. You need to revise your strategy and get rid of efforts that don’t contribute to your goals to better focus on the ones that do.

Social media Social media engagement social media management

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