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What is an SMS API? – Benefits, Uses, Steps and Industries
What is an SMS API? – Benefits, Uses, Steps and Industries

September 19, 2022

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SMS messaging is widely used across multiple industries including e-commerce, financial services, health care and consumer businesses. With a wide growth rate and soaring adoption figures, SMS APIs are becoming more important than ever before for businesses looking to secure their place in this vibrant digital economy.

Enterprises can automate their entire client, channel partner, employee or vendor communications by connecting SMS APIs with their existing CRM or any other customer engagement platforms. Simply integrate the SMS APIs with your existing web technologies and start programmatically sending and receiving messages anywhere in the world. 

 For the ease of developers, we have simplified all the API parameters and added sample code here – API parameters and Sample Codes

 Let’s understand more about APIs and it’s benefits to the enterprises

What is SMS API? 

The SMS API is a cloud-based communication platform that allows you to integrate any number of services including email, instant messaging, social media and phone calls into your website or mobile app or any web technologies.

An API for sending SMS messages is the easiest way to send automated bulk messages directly from your platform and automate communication between you and your customer base.

An SMS API allows you to integrate SMS services with your website, third-party application or service, mobile app, CRM etc.

There are many reasons why businesses use an SMS API for their business model:

Benefits of SMS API to Enterprises

SMS API provides 4 major benefits to enterprises that includes:

Automated Bulks Messages 

The SMS API gives you an easy and flexible way to send and receive text messages over telecom/mobile carrier networks. This lets you create a smooth user experience by eliminating manual interaction with the system or platform, thereby attracting new users.

Easily integrate with Web Applications 

As a matured enterprise you have multiple channels of interactions with the end customers. With Push SMS API sending mission critical messages like OTP SMS or running a marketing campaign to send messages on thousand of numbers becomes easy.  

Easily track your SMS 

SMS APIs offer you the highest visibility and tracking at a very affordable price. Similar to Push API, developers can make use of Pull API to for various purposes like checking the SMS delivery status, SMS delivery status also known as DLR status, and more. 

Enhance your SMS Messaging Easily 

Enterprises can easily build messaging capabilities into web applications to increase customer engagement with two-way communications. Bkarma’s SMS API is easy to configure and scale, it works with your existing web technologies and requires no technical expertise.   

Use Cases of SMS API 

SMS is an efficient, cost-effective and convenient way for small businesses to communicate with their customers. Take a look at some of the most common and helpful ways that small businesses use SMS to provide a better service:

  • Coupons, Special Offers, Discounts, and Exclusive Deals
  • Special Announcements
  • Event Invitations
  • New Product Launch Announcements
  • Updates about Product, Services and Company
  • Surveys, Reviews, Feedbacks
  • Sending One Time Passwords (OTP’s) and other Verification Codes, Two factor Authentication
  • Appointment Confirmations and Medicine Reminders
  • Bank Account Notifications and Payment Reminders ( Electricity bills, recharges, etc)
  • Goods Tracking and Delivery Notifications
  • Sending Customized Messages
  • Promoting Marketing Campaigns
  • Emergency Alerts ( Weather Warnings, Medical emergency Alerts such as Covid 19, Disaster Warnings, etc)

How to Send SMS via SMS API 

SMS API is an HTTP-based REST API that allows you to send Bulk SMS using code from your existing software, platform, mobile app, third-party application, website, or CRM.

Send your Bulk SMS via SMS API with this 3 steps simple and straightforward process:

  • Step 1 – You have to integrate the SMS API into your existing web application or software.
  • Step 2 – Define a few parameters, such as the phone number that you want to text, the message body (which can be inserted into the body of an SMS message), and then also configure how many times this message can go out by entering a unique token.
  • Step 3 – Then send HTTP POST requests with predefined parameters and the SMS system will do the rest. Once a customer has subscribed, you can easily send an SMS to that customer.

Which Businesses / Industries can use SMS API 

Whether it’s for customer service, customer support, feedback or R&D, Messaging is used in almost every industry. SMS is seen as a low-cost and reliable form of communication that helps companies connect with customers and improve customer loyalty. So, the simple answer is SMS is useful in every industry. 

Following is a list of industries that can benefit from using SMS API services

  • Food and Beverage Industry (Restaurants, Catering, Hotels, Villas, etc.)
  • Medical and Healthcare Industry (Hospitals, Clinics, Doctors, etc)
  • Marketing and Advertising (Promotions, Campaigns, Instant Leads, etc)
  • Retail Industry ( Multi store, Outlets, Shops, Online platforms, etc)
  • Education Industry (Holiday Notifications, Emergency Alerts, Payment reminders, Appointments, etc.)
  • Automobiles (New Products launch, Marketing, Festive offers, Payment & Installments reminders, etc. )
  • E-commerce Industry ( Special discounts , Festive offers, New Product Notifications, Coupon codes, etc.)
  • Financial Industry ( Transactional Notifications, Payment And Installments reminders, Authentication codes, Bank Balance Notifications, etc.)
  • Real-Estate Industry  ( Appointment reminders, Lead generation SMS, Notifications about new plots, houses, etc.)
  • Tourism and Hospitality Industry ( Delays, sudden changes notifications, Itinerary Notifications, Personalized messages, Welcome SMS, etc)

How to Get Started with an SMS API  

Whether you need to send bulk text messages across the globe, or just a few messages to the people who most impact your business in a specific location – it’s all possible with our SMS Gateway API. Our powerful SMS API can be used in anyway you wish and requires no additional software. Our SMS API allows you to send and receive SMS messages in minutes, accepts a large range of payment types, and can be easily integrated into your website.

 Make sure your customers are always connected to the right app, product or service. Contact us today to get started providing exceptional customer experiences using an SMS API.


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Hardik Shah
Marketing Head

Hardik is is a chief KarmaPreneur at Business Karma Marketing. He is an award winning marketer, specializing in developing growth strategies for businesses of all types & sizes. Awarded '25 Most Influential Mobile Marketing Leader' at the "9th Edition of Mobile & Digital Marketing Summit" Awarded 'Sfimar Ratna' for Entrepreneur Excellence by St.Francis Institute of Management & Research

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