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What to Look When Choosing a VOD Streaming Platform for Your Business?
What to Look When Choosing a VOD Streaming Platform for Your Business?

August 5, 2021

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Introduction 

VOD streaming is the future of providing on-demand content to the audience. Thanks to cord-cutters, the VOD (Video on Demand) streaming business has shown exponential growth. Businesses are also using video streaming solutions to promote their products/services. VOD streams can help companies reach a wider audience as compared to traditional marketing strategies. 

The number of devices that provide internet connectivity will triple by 2023. Users are now more comfortable using a VOD streaming app rather than going for a cable connection. Videos provide a far better conversion rate than any other media type. The demand for VOD streaming platforms has increased for entertainment and marketing purposes. 

Video streaming providers leverage a VOD platform to provide better marketing and customer reach. A VOD streaming platform helps publishers in collecting feedback about customer behavior. The feedback can then be used to provide a personalized on-demand streaming service to customers. 

The global market of VOD streaming services is expected to grow with an impressive CAGR (Compound Annual Growth Rate) of 15%. By the end of 2021, the online streaming  VOD platform business will generate USD 85,887 million worldwide. This is the right time to invest in a VOD platform for your business. Read on to know about choosing a video on demand streaming platform for your business.

 

VOD Streaming: Definition and Uses 

VOD provides on-demand video content to viewers as per their schedule and terms. Viewers can use on demand streaming services as per their schedule. Cable TV and other broadcasting channels force viewers to watch pre-decided content without any flexibility. With video on demand services, viewers can watch video content anytime with a stable internet connection. 

The recent COVID pandemic has also supported the growth of the online video streaming business. Filmmakers are releasing their movies directly on VOD platforms as cinema halls were closed during the pandemic. Businesses could connect to their customers amidst the pandemic due to VOD streaming platforms. VOD platforms allow businesses to connect to a wider audience in these harsh times. 

 

VOD Benefits: What Does Streaming Provide?   

The pros of VOD streaming are as follows: 

• Easy to Access: You don’t have to visit any physical store for picking up video content. Users can access VOD content just by a click from their media devices. 

• Start Small: Businesses can easily set up and launch a VOD platform for less money. Other video distribution channels are not as economical as Video On Demand streaming services. 

• Enhanced Reach: When you stream on demand, you have the chance to target a wider audience that is using different types of devices. Desktops, smartphones, tablets, smart TVs, and many other devices are used by viewers to access the VOD content. You will no longer confine yourself to any particular geographic location by choosing a streaming video service

• High-end Analytics: Viewers enjoy VOD services from their devices. This lets businesses collect data about customer behavior and preferences. OTT platforms providers also have a dedicated dashboard for analytics. You can use the customer data to form better marketing strategies for VOD content.

 • Expand Your Reach: With VOD online streaming, you can convert viewers to become your long-term customers. You can use high-end analytics to provide a tailor-made video as per the customer's preferences. You can drastically increase your conversion rate with a VOD platform.

 

How VOD Streaming Platforms Help a Business Generate Substantial Revenue? 

There are various monetization models for VOD platforms that help in revenue generation. The top monetization models for a VOD platform are as follows: 

• SVOD (Subscription Video on Demand) 

SVOD streaming allows users to pay for a monthly/quarterly/yearly subscription and enjoy VOD content during that period. This VOD monetization model is similar to that of cable TV but a VOD platform will provide vast content and more flexibility. 

• AVOD (Ad-based Video on Demand) 

AVOD streaming lets users view video content for free but will have ad interruptions. AVOD streaming services demand a fee from the users to provide them ad-free content. The platform provider will broadcast targeted advertisements if the user does not opt for ad-free content. 

• TVOD (Transaction Video on Demand) 

The TVOD model lets users purchase or rent individual video content. Viewers will only pay for what they watch with the TVOD model for the VOD platform. It is good for publishers that have limited VOD content to offer. 

What to Look for While Choosing a VOD Streaming Platform for My Business? 

Before streaming on demand services, you should for several specifications. Things to look for before choosing a VOD platform provider are as follows: 

• Adaptive Bitrate Streaming 

Adaptive bitrate streaming analyzes the viewer’s bandwidths and device capability for providing the best video experience. It automatically adjusts the video quality based on the viewer’s device and internet connection. 

• Multi-device Delivery 

All your viewers will not be using the same device for watching your VOD content. With transcoding, you can convert one video format into another without losing the video quality. Look for a platform provider that can let you deliver video on demand app content to multiple devices. 

• Chances to Upscale 

Streaming on demand platforms should let you scale up in the future as per the business needs. Look for a platform provider that offers a robust CDN (Content Delivery Network)) with the VOD platform. 

• Security and Revenue Generation 

If you are to stream live video, you have to protect your content from piracy. Choose a platform provider that helps in providing encrypted content for VOD streaming platform. A strong DRM (Digital Rights Management) system will not hamper your revenue. 

• Custom White-label Solutions 

A white-label platform provider will help you in developing a flexible VOD infrastructure. It can help you with customizing your online live stream and pre-recorded VOD content. 

In a Nutshell 

A white-label VOD platform will let you enjoy lifetime ownership of your VOD streaming platform. You should also choose the appropriate VOD monetization model as per your business requirements. Build your white label OTT platform now!

 


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Blogger and OTT Expert & interested in digging deep into VOD streaming platform media business tools and Love to discuss and share views on the latest technologies tips, and tricks.

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