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Member Consultation: Draft e-Commerce Guidelines for Consumer Protection 2019

August 7, 2019

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On 2 August, the Department of Consumer Affairs under the Ministry of Consumer Affairs, Food & Public Distribution, issued draft guidelines on e-commerce for protection of consumers’ interest. It proposes a slew of consumer safeguards that forbid e-commerce companies from influencing pricing, adopting unfair promotion methods or misrepresenting the quality of goods and services.

Earlier this year, in a move to help hundreds of thousands of small businesses and domestic sellers, the government imposed new e-commerce FDI rules from 1 February, banning online retailers from selling products of companies, wherein they own stakes and restricting them from entering into exclusive merchandise deals.

The recent move to regulate the e-commerce companies comes at a time when a comprehensive e-commerce policy is being drafted and is expected to take another several months to get its final form. This can be seen as immediate steps to enhance protection of consumer rights.

The Department of Consumer Affairs has invited comments/suggestions on the draft guidelines from stakeholders by 16 September. You are therefore requested to kindly mail us your inputs /responses latest by August 30, 2019 for us to finalize and make timely submission. Kindly send your inputs to dagarwal@nasscom.in  and komal@nasscom.in.

Link to the draft guidelines-https://consumeraffairs.nic.in/sites/default/files/file-uploads/latestnews/Guidelines%20on%20e-Commerce.pdf

Key highlights of the proposed guidelines can be read here.

We look forward to your response.


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Komal Gupta
Policy Analyst

Policy Professional| Former Tech and Business Journalist|

Comment

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Still there is no check on fake/fraud ecommerce stores who are duping Indian consumers everyday and innocent consumers have no place to complain.

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