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Re: Is Sales Marketing alignment required?
Re: Is Sales Marketing alignment required?

August 11, 2018

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Hi Sesha, I would think the alignment should be co-owned  in order to operate without bias or function effectively in any organization. Marketing is the conduit between offering ( product/ services) and customer. While sales hunt and farm customers, marketing plays the role of connecting the whatsinitforme for customer. Both these functions should complement each other.

 

Regards,

Sowmya

 


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