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Social Media Optimisation in 6 Simple Steps
Social Media Optimisation in 6 Simple Steps

February 28, 2022

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social media optimisation

Setting up a social media account is a child’s play in today’s time but what comes next is reaching the target audience which is still a Bermuda Triangle for many.

Let us break it down in 6 easy steps on how to optimize your social media presence .

  1. Right timing - So you have an amazing post but it’s not doing as well as you expected even after spending a huge amount on production? And you see a video cross 1 M views with at home setup? Well, it’s all about knowing when most of your audience is active and online. The best time to post on social media channels is around 11 am to 1 pm on Tuesdays, Wednesdays and Thursdays. As you become more consistent with it, you will gradually have a better insight on how your audience works. For example during lunch time people tend to have a break and they want to check up on social media or right after waking up because that’s when they want to see what did they miss,

It is also important to keep your target audience in mind. If you are targeting students / youth, the best time to post is evening, while 12 noon to 2 pm is best for targeting the corporate bunch.

  1. Right hashtag - Don't underestimate the power of a right hashtag. Let's say you are new to the digital world and people don’t know what your business is about or what your brand represents. Using appropriate hashtags attracts the right audience. For example : if someone is looking at healthy recipes for breakfast , they will simply type #healthybreakfast or #healthyrecipes and it will make your content visible and easy to find for the target group.

To showcase your unique campaign, you can also create a unique hashtag. This hashtag, if clicked will show only your posts. For example you can check #TechHumanStories and #DigitalIsMagical on LinkedIn.

  1. Right content/ language - You need to know what the customer wants to watch. Research indicates that the average human’s attention span is about 8 seconds. So you just have a couple of seconds to grab their attention before they scroll up to the next account. Every consumer reacts differently to different content formats, therefore you need to analyse which posts are getting more engagement. Is it the photos, longer video content or video shorts? A clear understanding of what brought the audience to your page in the first place will guide you in making the rightful content that keeps them engaged.

You need to use a simple language, if you are targeting mass appeal, but you can use for complex language or use lots of jargon, if you are targeting a niche audience (eg computer engineers) or highly educated professionals.

  1. Right Tagging - This one tip is the most underrated of all. Tagging right accounts allows your content to be visible by the latter’s audience as well, this increases your channel’s exposure and gains you more followers.Tagging people in comments is better than tagging people in posts, as they are not disturbed by repetitive notifications. Choosing right people to tag is important keeping in mind the topic of your post or relevance.

Netiquette needs to be practiced here, for example It is better to tag people you know, and not to tag them frequently.

  1. Right headline - People may follow your social media handle but sometimes putting that right heading may make millions of heads turn. Short headings are preferable and sub headings can be used to explain the context in detail. Simple subheadings expressing what the video or photo is about will also keep the user engaged till the end. This in turn will reach a larger audience and grow your business.

Creating catchy headlines is an art which you will develop with practice. But some poiints can be kept in mind for example creating curiosity to read the full post through your headline.

  1. Right use of analytics and insights to optimise - If you want to organically reach an audience, this is a tried and tested formula. You have math and data to back you up and it’s a no fail strategy. All social media platforms have analytics available and some have multiple analytics eg Twitter has both individual tweet and monthly data available.

Here is a list of what kind of analytics you can get:-

LinkedIn- Post (profile), Post (organic and inorganic reach) for company page

Twitter- Tweet Activity (individual tweet) and monthly data for all tweets for the month

Instagram- Post (organic and inorganic reach) for professional accounts only

Facebook Insights- Post (organic and inorganic reach) for Facebook page only

YouTube- Video (individual) and Overall Channel Analytics

Usually desktop / laptop version has more detailed analytics , while smartphone version has more crisp data.

Quora- Analytics on questions asked and answers given

Google Analytics- Website

Blogger Analytics- Individual Blog post and overall data

Miscellaneous tools and widgets for wordpress blogs etc

Analytics & Insights help businesses track their social media campaigns, how the audience is reacting to the new post / video, their demographics and much more. This helps you analyse and strategize your future goals and paves a way on how to achieve them.

Conclusion

Real time optimization is one of the biggest strengths of social & digital media vis-a-vis traditional media. While a TV ad, once released cannot be optimised and runs according to the fixed schedules, a social media post can be optimised again and again (in case of paid post or ad, it may be submitted for review again).

No wonder we find the word ‘optimisation ‘ everywhere in digital; from search engine optimisation to social media optimisation, from conversion rate optimisation to profile optimisation.

Remember to Optimise, Optimise and Optimise.

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Brief Profile

Dr Amit Nagpal is President & Co-Founder, Bloggers Alliance. He is also a Visiting Professor at BIMTECH, Greater NOIDA.

Sushmita Grewal is an MBA 1st year student at BIMTECH.


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Nagpal Amit
President

Storytelling & Personal Branding Coach | President @ Bloggers Alliance | Visiting Professor |

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