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A Super App is a one-stop application created by bundling a group of services or separate applications within it. It aims to cover every need of the consumer like social media, travel, cab services, movie tickets, utility payments, insurance, food, fashion, marketplaces, content, etc. These offerings are often bound with a common account and a vigorous in-app payment system.

As per Gartner, it is expected by 2027 that more than 50% of the global population will be daily active users of multiple super apps. The super app concept will also expand to include enterprise mobile and desktop experiences, such as workflow, collaboration, and messaging platforms.

Advantages of Super Apps for Entrepreneurs:

  • Streamlining the Management: Entrepreneurs can handle their enterprise by managing every component remotely from any place and time.
  • Improving the Business Scalability: Features of the solution can be easily customized according to the venture’s needs. They can also handle any amount of users registering into it, and the application runs smoothly while performing any function.
  • Powerful Online Presence: Enterprises can post on social media applications about their offers and discounts, as most people are engaged on these apps almost all the time. Thus, it helps in making a solid presence online among the users.
  • Enhancement in Customer Service and Rise in Profitability: Business owners can improve services to customers, as they can operate their ventures accurately and stretch their profit margins.

Advantages of Super Apps for Users:

  • Access to a wide range of services: Customers can utilize the multiple services according to their requirements from a multi-service platform.
  • Less device storage occupation: Earlier, people needed to install various applications for satisfying specific purposes, which were heavily occupying the memory of their smartphones, but as of now, they just need to download a single application that requires significantly less storage.
  • Convenience of Accessing Multi-Services: Customers get to access various market segments, and they mostly need to log into only one platform, which becomes a sweet spot for them as their hassles of entering the passwords iteratively on different platforms are cut off.

Super apps are still tricky to operate, especially in widely diversified markets like India. India has seen impressive super app aspirants, including the Adani group, Reliance Industries, Tata group, Paytm, Amazon India and Walmart-owned Flipkart. They are building large digital ecosystems with multiple services, but so far, no one has been able to position itself as the go-to platform.

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Current Focus Areas: IT Services, AIOps, 5G, Cloud, Project Management. Also specialises in Application Rationalization, Cost Optimization, Benchmarking, Report writing, and Market Research.

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