Mobile apps have truly transformed the way in which a brand communicates with its customers. In today’s dynamic times, smart and forward thinking entrepreneurs are taking advantages of mobile apps to further improve their business. Mobile Apps allow businesses to have more direct and instant connection with customers, creating a relationship that eventually evolves into brand loyalty.
But mobile applications aren’t just for customers; for businesses can also use them to optimize in-house production and profitability. As a matter of fact, many businesses already are!
We are talking about Enterprise Mobile Apps.
Introduction to Enterprise Mobile Apps
Enterprise mobile applications are created or bought by organizations for their own employees to streamline business process or to carry out important functions.
The important thing here is that enterprise mobile apps do not include apps that a company creates for its customers. They are used only by the workers of that particular company for which they are created.
Features of an Enterprise Mobile App
After the goal of an enterprise mobile app is defined, the very next step is to emphasize on incorporating the finest features to enhance the overall experience of the app.
Following are the must-have features for enterprise mobile apps:
1. Intuitive User Experience
Whether it is an enterprise mobile app or an app made for customers, user experience always takes the center stage. This will improve adoption of the app within an enterprise, fulfilling all the important objectives.
2. Data Sharing
The application should have real-time data sharing feature that enable workers of the organization to send and receive data easily. Also, the functionality should be in such way that data can be share in any form (excel sheets, doc files, images or videos).
3. Real Time Messaging
An enterprise mobile app should include a messaging feature to facilitate communication among all the involved personnel.
4. Integration with Necessary Tools
While building an enterprise mobile app, you must ensure all the fundamental and necessary tools that you need for smooth process management/monitoring are included in it.
5. Push Notifications
Be it a task that needs urgent attention or an approaching deadline, push notifications of an enterprise mobile app help in keeping tabs on everything.
6. Secure & Robust Structure
A secure infrastructure must be developed for an enterprise mobile application. Workers are putting or exchanging important business data on the application which makes the security concern more important. The admin of the app or the person who is responsible for it should keep an eye and do regular updates to maintain the security.
Benefits of Enterprise Mobile Application
There are many reasons for organizations to build enterprise mobile applications. Following are the benefits that give you a clearer picture from an enterprise point of view in understanding enterprise mobile application:
1. Increase Customer Satisfaction
A customer relationship management (CRM) app enables employees to access all the customer information and/or data. As the employees have all the necessary data, it helps in improving customer relationships.
2. Helps in Boosting Productivity
Productivity is the main driving force behind the inception of enterprise mobile apps. Employees get the required data or resources on time, thus enhancing productivity. Project Management Apps also lets involved staff schedule their tasks according to resources’ availability.
3. Improved Teamwork
Enterprise mobile apps ease the communication between employees, departments, and teams which helps in ensuring proper control over all business processes. This not only promotes teamwork, but also strengthens employee relationships.
Important Statistics Regarding Enterprise Mobile Apps
The “Driving competitive advantage with enterprise mobile apps”, released following stats:
- 67% of companies are using enterprise mobile apps for communication and employee training.
- 61% of departments believe that if a company is not using enterprise mobile apps, they are at competitive disadvantage.
- Departments that used enterprise mobile apps witnessed a 51%increase in their productivity, 47% better communication, and reduction in cost by 31%.
- In HR Department, the efficient use of enterprise mobile apps improved workforce management by 26%.
- In sales department, the use of enterprise mobile apps increased productivity by 31% and attracted 23% more new customers.
- In marketing department, there is an increase of customer satisfaction by 19% with the use of enterprise mobile apps.
Different Types of Enterprise Mobile Applications
Enterprise mobile apps are basically focused on tools such as ERP, CRM, Product Catalogs, Process Monitoring Systems, Manufacturing, HR, and more.
Following are the types of enterprise mobile applications:
- Enterprise Resource Planning (ERP)
- Business Intelligence (BI)
- Business Continuity Planning (BCP)
- Enterprise Application Integration (EAI)
- Enterprise Content Management
- Enterprise Search
- Enterprise Messaging Systems (EMS)
- Automated Billing Systems
- Payment Processing
- Email Marketing Systems
- Customer Relationship Management (CRM)
- Call Center and Customer Support
- HR Management
Most Popular Enterprise Mobile Apps
On the Basis of Communication
1. Skype For Business
All the important features are integrated into Skype for Business:
- Voice over IP
- Instant messaging
- Video conferencing
- File Sharing
Communication on Skype is more secure as messages do not need to leave the corporate intranet unlike with the internet-based Windows Live Messenger.
2. Google Hangouts
It has features such as video chat, SMS, messaging, and VOIP. The services of the Google Hangout can be accessed through the Gmail or Google+ websites or through mobile apps available for Android and iOS.
3. Dropbox for Business
It is specially designed for companies and enterprises to securely share their files. The Dropbox offers 2 terabytes of space and unlimited free recovery.
Apart from these 3, there are other enterprise mobile apps such as Slack, Box, Wickr, Google Drive, Evernote, Trello, Remember the Milk, Asana, Workfront etc. that help in running business smoothly and effortlessly.
You need to carefully access your organization needs so that the final product (enterprise mobile app) proves to be a profitable venture.
From increasing productivity to improving efficiency, enterprise mobile apps would help you in transforming your business and evolving it for future growth.