It began with the Barter system. A baker would give his baked goods to a mason and in return, the mason would perform brickwork of equal value for construction of the baker’s house.
Then, the paradigm shifted with the introduction of money as a universally desired medium of exchange. Overcoming disadvantages of the barter system (such as double coincidence of wants and lack of a common measure of value), the concept of a standardized currency smoothed the process of buying and selling.
Finally, in 1979, Michael Aldrich invented the first online shopping system to facilitate the exchange of goods and services, or what later came to be known as electronic commerce. Over time, different E-commerce companies such as Amazon.com and Alibaba.comsprouted up, completely revamping the face of online transaction processing. Another significant occurrence in the timeline of E-commerce has been the emergence of the Canadian company, Shopify in the year 2004. Founded by Tobias Lütke, Scott Lake and Daniel Weinand, the company is a dark horse for it continues to thrive in a domain occupied by sharks like Amazon and eBay.
SO, WHY SHOPIFY?
Are you an entrepreneur who just started her business? Or someone who sells products on social media? Well, it doesn’t matter whether you sell items on Facebook, in a showroom or in a garage anymore because Shopify has got your back. This marketing, shipping and sales nerve centre provides over 500,000 merchants with the opportunity to create their brand and sell online, offline and on-the-go through one single interface. In touch with latest e-commerce trends, Shopify is a smart piece of technology.
Easy to launch an online store
Entrepreneurs can pick a domain name, add their products and choose among hundreds of design templates to launch their e-commerce store in a simple three-step process.
No need to be a tech wizard
Owing to a highly simplified back-end interface, you do not need additional IT or back-end support. You just need a knack for website designing and ability to follow Shopify’s own tutorials. The software is extremely user-friendly with simple navigation systems devoid of complex drop-down lists and superfluous auto-formatting. It utilizes the cutting-edge infrastructure and fast servers with unlimited bandwidth. So, forget fancy development tricks or troublesome servers as Shopify provides an affordable and efficient solution ranging from just $29 a month!
The wide range of professionally designed themes
It is no secret that we are visual creatures and hence, aesthetics cannot be ignored. Shopify’s flexible design capabilities help captivate readers through endless customization tools. With prices ranging from nothing at all to a couple of hundred dollars, the ThemeStore fosters myriad of themes that help your store look modern and provide a clean interface for all kinds of screens and devices.
Availability of various marketing tools
Shopify provides a wide range of dynamic marketing tools and the freedom to optimize your online store the way you want. From custom gift cards and coupons to discount codes to product reviews, it allows you to have a full-featured online store. The software is optimized for search engine optimization, implying that you can customize your website to make it search engine friendly. You can also sell through several social media platforms like Twitter, Facebook, Instagram and Pinterest. Not just that, it is also possible to feature your store or products in Google and Facebook ads. This social media integration is a major attraction because it prevents the involvement of any third party or dismisses the need for additional plug-ins. You can also set up mailing lists with email marketing service providers like MailChimp and other marketing automation platforms.
Availability of all e-commerce tools
Branching out from the mechanical aspects of just buying, selling and trading, this sales-focused technology also allows you to delve into the analytical facets of e-commerce via built-in tools. It is not just a platform to set up your business but also a medium to grow it. Customers can avail the shopping cart feature and also recover abandoned checkouts.
Payment Flexibility and Security
You do not have to fret about how shoppers are going to pay for your services since the software provides diverse options. PayPal, Apply Pay and credit card payments are accepted with the latter having an additional advantage of enhanced brand visibility since bank statements mention the name of your online store instead of a non-specific ‘Shopify’ charge.
Moreover, the checkout process is smooth, highly efficient and adheres to Level 1 PCI compliance guidelines, implying that it is extremely safe and secure. So, you needn’t worry the next time you have to give or take credit card details as a customer or store owner respectively.
Shopify point-of-sale system
Under the reign of Lütke, the company has diversified in an extremely offbeat and unprecedented manner. It developed a brick-and-mortar setting that offers a point-of-sale (POS) system that’ll help you unify online sale and sale from traditional storefronts. The Bluetooth-enabled ‘Tap, Chip and Swipe card reader’ for the Shopify POS app is also extremely beneficial. These technologies will assist you in every facet of commerce – online, through consumer hubs, on-the-go, in-store or on Amazon.
Moving on to the nitty gritties, Shopify has a sophisticated content management system (CMS) for you to easily upload media to your website, and also a well-developed system for customer relationship management (CRM) that tracks and maintains customer data along with enabling third-party shopping cart integration. Moreover, it has a built-in blogging platform and full-fledged adaptability to HTML and CSS core technologies.
So if you’re convinced that Shopify really is the one-stop e-commerce platform, go ahead and reach out and do not forget to spread the word!