Topics In Demand
Notification
New

No notification found.

Changing face of content: People Prefer it over Roti, Kapda aur Makaan
Changing face of content: People Prefer it over Roti, Kapda aur Makaan

March 11, 2020

1195

0

#DebatingTech Session on Customer Centricity at NTLF 2020  by Jeena James, VP of Developer Product & Platforms, Headspin

Key Takeaways

  • Customer ratings are driving app downloads: More than 80% of the customers check ratings and reviews before downloading the app and more than 55% check ratings before updating the app
  • With its changing face, Content has become a necessity for consumers today. For brands and companies, it has become important to focus on distribution of content
  • Companies, especially in entertainment industry will have to make a strategic choice of business model – subscription based or ad based?
  • With the acceptance and awareness, subscription based content business has also become the norm. In some cases, gestation period might be longer which makes it a ‘survival of the fittest’ race in the long run
  • There would be consolidation of platforms hence reduction in micro transactions
  • There is a great potential and untapped market which lies in the Indian Regional Language market. Content distribution platform apps like Helo is making efforts to tap that potential
  • We will see a lot of startups in the space video led commerce in the coming techade

That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


rishabhkochar

© Copyright nasscom. All Rights Reserved.