Monitoring the behaviour of individuals located in the EU
Means – a set of data processing you do in relation to a data subject located in EU – for creating a profile, making automated decisions etc. Such as user profiling, shopping pasterns etc. In simpler terms the GDPR restricts “profiling” and gives data subjects significant rights to avoid profiling-based decisions. Thus this impacts monitoring of data subjects to name few – data gathering and analysis you do for any IT, employee performance and marketing or sales related business needs. For more on this do read the extraterritorial scope of the GDPR.