Topics In Demand
Notification
New

No notification found.

Blog
Aligning your Sales and Marketing functions – A Special Interest Group Launch

June 10, 2016

336

0


Listen to this article



The lack of alignment between sales and marketing functions in an enterprise is an age-old problem, frequently lamented, yet rarely addressed or solved. A new survey shows the lack of alignment is actually becoming a bigger problem today and the disconnect is having a direct effect on top and bottom line performance.

This is a feedback from about 1000 Sales and Marketing Professionals – 55% of Sales professionals said they want better quality leads from Marketing, while 34% of Marketing professionals said they want better lead follow-up from sales. So how do you get your sales and marketing teams in the same room, speaking the same language, and moving in the same direction?

NASSCOM launched the Sales & Marketing Special Interest Group (SIG) at an event in Hyderabad on 18th February 2016 to answer this very question, how to align your sales and marketing functions to drive revenue, increase profits, improve ROI and delight customers.

The event saw addresses by BVR Mohan Reddy, ex-Chairman, NASSCOM & Founder & Executive Chairman, Cyient Limited and keynote speeches by Umberto Milletti, Founder and CEO, Insideview


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


communityadmin

© Copyright nasscom. All Rights Reserved.