Topics In Demand
Notification
New

No notification found.

Must-Follow Checklist for Video Creations 2021
Must-Follow Checklist for Video Creations 2021

December 8, 2020

31

0

2020 was a surprising year indeed. The coronavirus pandemic made everyone aware of way too many things. Taking the earth and its ecology seriously, hybrid workspace, attending weddings and birthdays virtually, etc., have introduced a lifestyle shift. Rarely used terms like quarantine, lockdown, isolation, pandemic have ruled conversations throughout the year. Given this situation, the online engagement of people all around the world have seen a massive hike. There is a smart device on almost every hand, owing to the effects of the coronavirus induced lockdown. From watching product reviews to learning new hobbies, this year, the average person in 2019 spent 84 minutes a day watching videos online. This is expected to go up to 100 minutes in 2021- a noticeable jump of 19%. 

This rise brings with itself new challenges for video creators. With several new players in the arena now, catching the attention of the viewer is getting tougher. By 2023, the number of mobile internet users will touch 295 million. Video creators must stay at the top of their game, understand their audience, and get hold of the changing tide to drive traffic and revenue. It is easy to predict that video marketing will stay and gain more importance in the coming time. 

Here is a checklist that can help hone the skills of video creators to remain engaging in 2021 as the scenario gets more competitive and demanding.

Create valuable content and not just visual content

Viewers are more likely to appreciate and engage in content that they can relate to. They enjoy videos that relate to their passions and also teach them new ways to gain further knowledge. The consumer must remain in focus. One way to do so is to create content that teaches, engages, and advertises at the same time. Crisp, short how-to-do’s, and DIYs cover all the three points and have a greater chance at converting the viewer into a buyer. 

Reach out to the newcomers

The youngsters are seen to prefer short videos and clips made by amateurs. The edgy yet real conversations and presentations leave a mark on the minds of the young viewers. They relate to them personally and find them trustworthy than someone who is in the business for a long time and does this for a living. Amateur content creators’ raw and real user-generated content makes them more authentic since they do not come with the refined and scripted celebrity content. 

Subtitles- the silent tool

YouTube and Facebook now auto-plays videos silently while users scroll down their timelines. Hence, the visible content must be power-packed with short and clear subtitles. Listening to a video to understand its content requires higher attention and time, which may discourage viewers, and they may begin to feel tedious after a point.

Live videos

Major social media platforms like Instagram, Facebook, and YouTube, have rolled out the live video feature. The pandemic has transformed events, meetings, and conferences. Celebrities are conducting concerts, fashion shows, reading sessions by streaming them live. This trend is here to stay, and video creators must churn out effective ways to make the impromptu live sessions impactful and engaging. 

Video marketing has a long way to go, and, likely, its significance will only grow in the coming times. Today’s tech-savvy population wants content, and they want it fast, and videos precisely offer that. Of course, other forms of content will continue to play their respective roles, but to grab the right audience to create a desirable buzz around a brand, articles, images, etc., should be clubbed together along with a video to keep the viewer hooked.

With a talented team on board and a good hold on the changing trends in marketing, PR, technology and analytics, this digital agency has carved a name for itself by providing latest solutions to a variety of brands from different industries. If you are looking for an agency that will bring an innovative approach to your brand, ARM Worldwide is what you need. 


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


images
Erric Ravi
CEO/Owner

Erric Ravi is an entrepreneur, speaker, and the founder of Storify News and Gurgaon Times of India. He is also the Co-Founder of The Storify News Times. Born and raised in Gurgaon, India, Erric developed a passion for technology and the internet from a young age. After earning his Bachelor’s degree in Information Technology from a prestigious university, he began his career as an SEO specialist. Erric quickly distinguished himself in the industry by staying current with the latest SEO trends and techniques, earning a reputation as a highly skilled and knowledgeable expert in the field.

© Copyright nasscom. All Rights Reserved.