Topics In Demand
Notification
New

No notification found.

The Rise of Short-Form Video: Captivating the Digital Era
The Rise of Short-Form Video: Captivating the Digital Era

26

0

At least 75% of people prefer video over text for learning about products or services. The digital landscape is evolving at breakneck speed, and our attention spans are shrinking alongside it. Enter short-form video content, the captivating king of the new age.  These bite-sized bursts of information and entertainment are taking the internet by storm, captivating audiences and reshaping how we consume content.

The Attention Deficit Cure?

Short-form video is expected to dominate 90% of internet traffic by 2024; and that’s because of a rise in attention deficit in consumers. In a world overflowing with information, short-form videos offer a refreshing solution.  Attention spans are estimated to be around 8 seconds, shorter than a goldfish! Traditional content formats can struggle to hold our interest. Short-form videos, typically under 60 seconds, are designed to be quick, engaging, and digestible. They hook viewers instantly, delivering the message or entertainment value in a condensed format, perfect for our on-the-go lifestyles.

The Power of Platforms:

The rise of short-form video content goes hand-in-hand with the explosion of social media platforms like Instagram Reels, and YouTube Shorts. These platforms are specifically designed for mobile consumption, making them the ideal breeding ground for short-form videos.

Democratization of Content Creation:

Gone are the days of expensive production equipment and editing software being barriers to entry.  Short-form video platforms provide user-friendly features and editing tools, allowing anyone to become a content creator. This has led to a surge in user-generated content, fostering a sense of community and authenticity that resonates with viewers.

Benefits for Businesses:

Short-form video content isn’t just for entertainment.  Businesses of all sizes can leverage this powerful tool to achieve their marketing goals. Here’s how:

  • Brand Awareness: Increase brand visibility and reach a wider audience by creating shareable and engaging content.
  • Product Demos: Showcase products and features creatively in a short and engaging format.
  • Customer Engagement: Encourage interaction with your brand through polls, challenges, and questions in your videos.
  • Building Trust: Humanize your brand by featuring employees, showcasing behind-the-scenes glimpses, and connecting with your audience on a personal level.

In the fast-paced digital world, short-form video content is here to rule.  By understanding its power and creating compelling content, individuals and businesses alike can thrive in this ever-evolving landscape. 


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


We are a group of agencies supporting the creative life cycle of a brand, from the moment it’s born to the moment it finds expression and beyond.

© Copyright nasscom. All Rights Reserved.