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Why AR Marketing Is the Future
Why AR Marketing Is the Future

March 29, 2021

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While you’re brainstorming for your next big marketing campaign, know this: the children who grew up with the internet and iPhones are not easily bought. From TV to TikTok, the new generation of spenders has seen it all, done it all, and probably helped shape it all. So, if you’re looking to capture even just a few seconds of their ever-shrinking attention span, you’d better wow them with innovative experiences. Blending marketing and immersive Augmented Reality is the new frontier, and if you do it right, you can easily boost engagement and bring some personality to your brand.

 

The children who grew up with the internet and iPhones are not easily bought.

Gen Z? Not So EZ

The numbers are in, and, if you’ve ever spent any time with the youth of today, you probably won't be shocked: 84% of millennials don’t trust advertising. That’s right. The tactics of yesteryear won’t get you very far these days - new generations require new experiences. Reel them in with the latest AR features: face filters, games, and even in-browser AR experiences.

Once upon a time, these ideas were pipe dreams or simply for entertainment – take note, this is no longer the case. In fact, not only are audiences aware of Augmented Reality, but it’s already influencing where they shop and how frequently they make purchases.

 

Augmented Reality helps consumers shop and interact with your brand.

Time to Get with the Times

Once you understand the appeal of AR marketing, it’s easy to see how these captivating campaigns can help build a personality and drive brand affinity with memorable, immersive experiences. Adopting AR does more than just update your image – it helps consumers interact with your brand and form lasting memories that carry emotional impact.

And no matter what exactly you decide to do with AR, it’s true that using it will help you stay fresh and relevant, with content that’s as innovative as your product. Even the smallest integrations can give your audiences a reason to talk about your brand. Just let the experience do the talking and the likes, shares, and reposts will follow.

 

A recent digital marketing campaign for HBO Max included Augmented Reality.
This recent digital marketing campaign for HBO Max featured an AR component that was a hit with users.

HB-Whoa

Looking for ideas? Look at this dynamic digital marketing campaign for HBO Max’s first exclusive movie, Charm City Kings. HBO had the team craft every aspect of an online name generator, from the backend development to the list of possible names. Paired with an AR face filter that allowed users to overlay their new name, the generator provided a fun element that could go viral – especially among younger audiences.

The campaign drove engagement across platforms, and even engaged a few high-profile stakeholders, including Snoop Dog, Will Smith, and Meek Mill. 

 

Modelo wanted to showcase apparel with Augmented Reality.
Modelo wanted to showcase an apparel line using the magic of AR.

Wowed by WebAR

If you’re looking to get a bit more experimental, get inspired by the magic of WebAR, used to bring Modelo’s recent merchandise collaboration to life. Modelo wanted to showcase apparel they created in partnership with RSVP Gallery, an upscale clothing brand based in Chicago, and encourage users to enter their sweepstakes.

They used a WebAR experience that launches instantly in a browser. “Placed” on a surface in front of the user, a holographic slider cycles through the various pieces in collection, from shorts to hoodies to bags. The user can go back and forth and see full, rotating views of each item. The experience was a hit with users, fueling new excitement for the merchandise collaboration and convincing thousands to enter the sweepstakes. 


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Gaurav Taywade
Chief Software Architect + Pune Studio Head

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