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Generative AI and Socio-Cultural Implications
Generative AI and Socio-Cultural Implications

April 5, 2023

AI

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“AI is likely to be either the best or worst thing to happen to humanity”

- Stephen Hawking

Humans are an adventurous species, unlike AI which has both assets and liabilities. If it falls into the wrong hands, it may turn into the greatest misadventure of humanity. Whatever the technology, it has both positive and negative uses. Generative AI is obviously not an exception. Currently, there are a few obstacles to overcome.

Starting with the deep fake technology which was initially developed for amusement. However, it already has a negative image. Through a few software, deep fakes are openly accessible to all users. They have been used for both malicious and amusing purposes. For instance, a hacker broadcast a deep fake video of Ukrainian President Volodymyr Zelensky ordering his people to surrender in March 2022 on hacked Ukrainian news. Even though the video’s fakeness was obvious to everyone, it spread on social media and was heavily manipulated.

Few artists have sued OpenAI, Stability AI, and Midjourney, claiming that the three "Cs" of copyright—consent, compensation, and credit—have been violated. According to them, the AI engines use the original content as training data without the consent of the artists. Yet, modern copyright laws include fair-use clauses that specifically permit artists who have adequately altered a previously created work of art to be exempt from accusations that the resulting transformed work is infringing. Additionally, the training data being used may be biased which generates biased results using GenAI.

GenAI is also hard to control. This doesn’t mean that machines will turn against people and end the world. We are actually fairly good at it, let us face it. However, since generative AI is capable of self-learning, it is challenging to manage its behavior. The results can frequently be very different from what you anticipated.

But as we all know, without obstacles, technology could not advance and expand. The global AI market is expected to surpass $500 billion in 2023. As AI adoption expands, ethical compliance remains a significant challenge. Additionally, breakthroughs like generative AI have drawbacks that can be avoided or greatly reduced, thanks to techniques like Responsible AI (RAI). This helps us understand how and where to draw the line.

Ankit Bose, Head of AI, at Nasscom says, "AI will enable social transformation at scale only if the developers and adopters of this disruptive technology demonstrate an unwavering commitment to user trust and safety."

Responsible AI adoption could enable businesses to address rising trust and safety concerns around AI.

The Australian government is planning the creation of an AI Safety Commissioner to support regulators, policymakers, government, and businesses in applying laws and other standards for AI-informed decision-making. He/she will help government agencies and the private sector how to develop and use AI lawfully, ethically, and in conformity with human rights.

Responsible AI

These are the principles and practices of Responsible AI which helps any business to run ethically and address the challenges while dealing with Artificial Intelligence.

Also, over 1400 leaders and researchers in the industry recently signed an open AI Moratorium Letter urging all AI labs to pause the training of AI systems more powerful than GPT-4 for at least six months. This has been controversial as one side views foundation AI models as analogous to nuclear weapons that could cause enormous harm. Another sees it as a moratorium on AI development compared to restrictions that were once placed on technologies like the printing press, the telegraph, or electricity that enabled enormous advancements and created enormous wealth, improving the quality of life for generations. Not only this, but people see it as “Human-Machine Collaboration”, for instance, LinkedIn has started writing collaborative articles using Artificial Intelligence.

Nevertheless, let’s wait and see how things change and advance. Concluding with the statement of Jeff Bezos, “We’re at the beginning of a golden age of AI. Recent advancements have already led to inventions that previously lived in the realm of science fiction – and we’ve only scratched the surface of what’s possible.”


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Unnati Kohli
Technical Storyteller

Unnati is currently pursuing the flagship PGDM program at Management Development Institute, Gurgaon (2022-24). Now, she is a Strategy & Analytics Intern at Deloitte USI. Prior to this, she has 37 months of work experience as a Data Analyst in TCS in Telecom Network Domain. She also worked as a Technical Storyteller with Bloggers Alliance.

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