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Measuring the Impact of Emerging Tech: A Deep Dive into ROI Strategies
Measuring the Impact of Emerging Tech: A Deep Dive into ROI Strategies

January 17, 2025

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The advent of Generative AI, Quantum Computing, and Edge Computing marks a new chapter in technology's evolution, offering organizations unprecedented capabilities to innovate, optimize, and scale. While the potential of these technologies is undeniable, realizing their promise requires more than just adoption—it demands measurable impact and tangible ROI.

In an age where technology investments often account for significant portions of organizational budgets, understanding their financial, operational, and strategic returns is not just beneficial; it is essential.

Rethinking ROI for Emerging Technologies

Traditional ROI calculations typically revolve around cost savings or productivity gains. However, when evaluating technologies like GenAI, Quantum, and Edge, organizations must consider a broader spectrum of value:

  • Innovation Enablement: How these technologies open new avenues for product or service innovation.
  • Strategic Differentiation: How they contribute to competitive advantage.
  • Customer Impact: How they enhance user experience and satisfaction.

Generative AI represents a shift from automating tasks to driving creativity and strategic decision-making. It generates personalized marketing campaigns, predicts market trends, and facilitates efficient resource allocation. The ROI from GenAI is realized when these applications lead to increased customer acquisition, retention, and loyalty.

Quantum Computing's potential lies in solving problems previously deemed unsolvable—whether optimizing complex supply chains, accelerating drug discovery, or securing communication networks. While its ROI may not be immediate, its long-term value could be transformative for industries ranging from pharmaceuticals to finance.

By processing data at the edge rather than centralized data centers, Edge Computing reduces latency, improves reliability, and enhances operational efficiency. It enables real-time decision-making in critical applications, such as autonomous vehicles, industrial IoT, and smart cities, delivering ROI through faster, smarter operations.

Challenges in Measuring ROI

Measuring ROI for emerging technologies isn’t without challenges:

  • Time to Value: Technologies like Quantum Computing may have long lead times before ROI becomes evident.
  • Complex Metrics: The impact of GenAI or Edge Computing may require more nuanced KPIs, such as customer engagement or decision accuracy.
  • Cross-Functional Impact: The benefits of these technologies often span multiple departments, making attribution difficult.

Organizations must embrace advanced analytics and integrated metrics that align technology performance with business outcomes.

Why ROI Matters in Today’s Business Landscape

The shift from “adopting technology” to “impacting the bottom line” is critical in an era where budgets are scrutinized and expectations are high. Leaders need clear, evidence-backed justifications for investments, making ROI measurement a key differentiator for success.

Organizations can choose to spend their Tech dollars any way they want, but there is merit in measuring the effectiveness of the platforms and programs they put in place – by deploying the metrics they’d use to measure effectiveness before deployment. Doing so will help determine whether the investments are generating acceptable returns. Armed with those insights, Leadership teams will be able to make smarter choices about the nature and scale of future Tech projects.

Tools to make the task easy

Collecting and analysing data that allows organizations to gauge the effectiveness of technologies would be a time consuming and complex process, if conducted manually. The good news is, it doesn't have to be. 

Investing in an operations enablement and workforce platform will enable you to carry out in-depth data analysis, monitor employees' productivity metrics in real time and extract insights that can inform future decision making around workplace-centric AI investments.

It's business critical technology that makes vital insights available to your leadership and senior management.

Staying ahead of the game in 2025 and beyond

Once the stuff of science fiction, AI has rapidly become one of the most significant mega-trends of the 2020s. The upcoming year will see an extraordinary groundswell of adoption by businesses across the globe. If your organization is among them, you'll likely want to ensure you derive the optimum value from the dollars you invest in incorporating it into one or many aspects of your operations. 

Operations enablement technology makes measuring your ROI on a gamut of Tech Investments a straightforward matter. If you’re committed to maximizing the impact of your technology investments, integrating robust data analytics into your IT stack is essential for measuring and unlocking the full ROI potential of AI and other advanced technologies.


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