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What makes Live Stream Shopping a Key Sales and Marketing Channel?
What makes Live Stream Shopping a Key Sales and Marketing Channel?

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Livestream shopping, which is also called Live Video Shopping or Live Selling, is when brands leverage Live Video Streaming Technology to sell products in Real-time. Live Shopping gives consumers the ability to purchase products directly from the video, thereby eliminating common barriers to purchase that other commerce experiences cannot deliver. Embracing Live Shopping is helping retailers to build personal relationships with consumers leading to more sales. Apart from being an effective sales tool, live stream shopping has all the characteristics of effective modern-day marketing and offers a lot more than just marketing. 

Live Stream Shopping also works very well with other marketing techniques and helps you make the most of your investment.

The live Video shopping revolution rose in China, where mobile penetration and mobile usage habits made it effortless for ecommerce brands to adapt to switch to live stream shopping. Brands started inviting influencers and celebrities to host live shopping shows and hence the trend of live selling live gained huge popularity. After China the US also began to catch up with this trend of live shopping and generated huge profit. Furthermore, Live Shopping in the USA is expected to reach  $25 billion by 2023.

Today Live Streaming Shopping has become a key sales and marketing channel for retailers all over the world including countries like the US, UK, Spain, Germany, Europe, Canada etc. 

Here are some aspects that make Live Stream Shopping a key Sales and Marketing Channel?

Gives a face to your Brand

Inviting industry experts, influencers or brand ambassadors on a live shopping show to talk about your brand and products or show the real people who work behind your brand can humanize your brand and make customers feel more personally connected to your brand.

Fosters Community Building

Live Shopping is a Communal Activity. During a Live Shopping Show, customers are there with others who validate their tastes and give them a sense of belongingness. This community can also create a sense of scarcity that a product a customer is interested in may not be available for very long.

Leverages Impulse Buying

Live shopping shows are prompt and can persuade audiences to take quick actions. Getting live shopping shows in front of spontaneous shoppers can substantially improve your sales. Thus via livestream shopping brands can use customer behavior of impulse buying in their favor.

Bigger Order Sizes & Repeat Purchase Rate

Live shopping offers personalization and enables buyers to make better and quicker purchase decisions. This increases your store’s profitability as buyers order more from your brand and become repeat customers.

In context Buying and Product Discovery

Live Shopping is not just about shopping. A lot of the time what consumers do is window shop to see what’s new or discover new products that they didn’t know about. While being a part of a Live Shopping Show, consumers often hear from a live host, get suggestions, and see products with context. Hence, Live Shopping is also about Product Discovery and In Context Buying

Storytelling

Stories have the ability to humanize your brand and boost credibility!

With Live Stream Shopping, make your brand take up a personality that has a lighter side to it. A lighter side that tells brand stories, your philosophy, your values while you sell products.

Simulcasting

The practice of streaming a live show to multiple platforms at once is an effective way to ensure that a show reaches as large an audience as possible. By simulcasting, you get a wider coverage as your live shopping show reaches your social audience, website viewers, etc all at once. This will also help you reach consumers who might not have heard about your brand before. Hence Streaming a live show to multiple platforms at once enables you to tap into a diverse customer base irrespective of their preferences. 

Implementing Sales Strategies

Implementing sales strategies like running discounts, flash sales, deals, auctions, and limited-time offers can lead to more sales, and discourage buyers from abandoning their online shopping carts.

If you have smart hosts with a free-hand to implement such strategies on-the-fly during live shopping shows, then they can have a big impact on your brand’s top-lines.

Wrapping it Up

Live shopping will become an indispensable part of eCommerce Industry and D2C Stores in coming years and hence this is the right time to get started with this Trend.


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