Header Banner Header Banner
Topics In Demand
Notification
New

No notification found.

5 Things to Check Before Hiring a Salesforce Marketing Cloud Developer
5 Things to Check Before Hiring a Salesforce Marketing Cloud Developer

33

0

Before hiring a Salesforce Marketing Cloud Developer, it's crucial to make a thorough assessment across technical expertise, certifications, practical experience, communication skills, and strategic thinking. This article details five key factors every recruiter or business leader should check, ensuring the best fit for marketing automation success in 2025.

1. Technical Mastery of Marketing Cloud Tools

A top-tier Salesforce Marketing Cloud Developer should be highly skilled in using Marketing Cloud’s core modules: Journey Builder, Automation Studio, Email Studio, and Audience Builder.

  • Look for experience developing automated customer journeys, triggered campaigns, and dynamic email content.
  • Proficiency in AMPscript and SQL is essential for advanced email personalization and querying large datasets.
  • The developer should also be familiar with API integrations, allowing for seamless connections with CRM and third-party apps, and basic knowledge of HTML and CSS for email and landing page design.

2. Salesforce Certification Credentials

Certification is a strong indicator of both commitment and capability in the Salesforce ecosystem.

  • A minimum requirement is the Salesforce Marketing Cloud Developer or Email Specialist Certification. This verifies expertise in Marketing Cloud functionalities and best practices.
  • Since certifications are regularly updated, confirm the candidate’s credentials are current and relevant for 2025.
  • Certified developers are typically better equipped to handle campaign optimization, analytics, and platform upgrades.

3. Real-World Development Experience

Alongside theoretical knowledge, practical hands-on expertise is vital.

  • Seek at least one year of demonstrable experience developing in Salesforce Marketing Cloud: this includes managing live campaigns, troubleshooting problems, and building integrations.
  • Pay attention to diversity in project work—has the candidate built multi-channel journeys, implemented advanced segmentation, and integrated Marketing Cloud with other systems?
  • Request examples of previous automation projects, email templates, or APIs deployed. Supporting portfolios or references add valuable proof.

4. Data Management and Analytics Acumen

Marketing Cloud developers must be adept at managing customer data and translating insights into actionable campaigns.

  • Ensure expertise in configuring data extensions, mapping fields, and handling audience segmentation.
  • Proficiency with SQL is especially important for querying and organizing large marketing datasets.
  • Analytical mindset: Look for the ability to create detailed reports and dashboards, showing clear improvements in open rates, conversions, and engagement metrics.

5. Communication and Collaborative Problem-Solving

Successful Salesforce Marketing Cloud projects depend on ongoing collaboration between technical and marketing teams.

  • The developer must possess strong communication skills to discuss complex solutions with marketers, designers, and leadership.
  • Problem-solving and adaptability are essential for handling campaign troubleshooting and evolving business requirements.
  • Experience in agile teams or cross-functional environments is a plus, allowing for faster delivery and insightful feedback loops.

Additional Considerations

  • Programming Skills: Knowledge of JavaScript, Apex, or other server-side languages can further empower custom integrations.
  • Project Portfolio: Asking for a portfolio or real-world case studies helps verify skills and practical creativity.
  • Soft Skills: Candidates should demonstrate project management abilities and a willingness to continuously learn and adapt as Marketing Cloud evolves.

Conclusion

When hiring a Salesforce Marketing Cloud Developer, scrutinize their technical acumen, certification status, hands-on experience, data and analytics skills, and communication prowess. 

These checks ensure not only platform mastery but also the agility and strategic vision needed to deliver high-impact campaigns and measurable results. With marketing in 2025 becoming ever more automated and data-driven, the right developer is a critical asset for any business looking to boost engagement, conversions, and customer loyalty with Salesforce Marketing Cloud.                                                                                     

 


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


Smart IT Staff is a trusted IT staff augmentation company with a team of 400+ IT experts skilled in Salesforce, ServiceNow, AWS, Google Cloud, Azure, and more. We provide flexible engagement models, including the time and material model, dedicated teams, managed IT services, and project outsourcing, ensuring businesses get the right expertise to scale efficiently.



© Copyright nasscom. All Rights Reserved.