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NASSCOM Insights Newsletter-Jan 2021

February 1, 2021

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Latest Research

The latest in technology thought leadership and insights from NASSCOM

Indian Tech Start-up Ecosystem – On the March to a Trillion Dollar Digital Economy
“Indian Tech Start-up Ecosystem – On the March to a Trillion Dollar Digital Economy” underlines how Indian start-up ecosystem maintained its growth even during turbulent times of COVID-19. It covers core growth drivers which have led to the acceleration of India’s Digital Economy Ambition. It also highlights the trends which reflects the stakeholders strategy and ecosystem standing for 2020…
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MarTech – The Digital Customer Experience Imperative From Personalized Products to Personalized Experiences
Marketing Technology (MarTech) has witnessed continuous growth primarily driven by the expansion of the digital economy. This trend got accelerated during COVID resulting in a huge shift in consumer behaviour, increasing the importance of Digital Customer Experience (DCx). The report identifies the various opportunities, challenges, and barriers among enterprises and technology companies that are shaping DCx now and in the future and provides and insights to help companies bridge those gaps and build a forward-looking DCx…
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Business Process Management (BPM) 4.0: Heralding the Start of a New Era
NASSCOM partnered with Everest Group to gauge the new business opportunities and key levers that will drive growth for the BPM industry in the ‘New Normal’. The report highlights the evolution of the BPM industry to BPM 4.0 – which will be more dynamic, reliable and significantly more agile in driving and shaping the next gen needs of clients…
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India – The Next Datacenter Hub
This shift towards cloud has pushed increased investments in hyper-scale datacentres with the global datacentre market investments expected to reach ~$200 billion per annum by 2025. India is also expected to get a share in this growth with investments in the country expected to reach ~$5 billion per annum by 2025. The report identifies the various aspects of global and Indian datacentre market…
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TECH BYTES – Monthly Tech Industry Bulletin – JANUARY 2021
We are all awakening to a better-than-imagined new year as several key indicators are beginning to appear on an upwardly revised scale ranging from less-negative to unexpectedly-positive. While India’s GDP will degrow lesser, by 7.7%, in FY2020-21 (compared to an earlier estimate exceeding -10% YoY), the digital transformation narrative has gotten significant push as the Tech industry reports growth in sequential digital revenue growth in 3Q21 at 11.3%*and share of digital in overall revenues at 46.9%*…
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Research Writes

Towards a “No-Code” era: Reinventing Development
The Achilles’ Heel of AI – Training Data
India’s Thriving Unicorn Club
Pandemic Impact Analysis for Start-ups
Start-up IPOs: A New Era in the Making
MarTech – The Digital Customer Experience Imperative – From Personalized Products to Personalized Experiences
The MarTech the driving force behind marketing for the new normal
Gig work is not informal work. It is skill and choice-based….like having a KitKat!

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