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How to Become a Successful Entrepreneur or Marketer with a Growth Hacking Blueprint
How to Become a Successful Entrepreneur or Marketer with a Growth Hacking Blueprint

September 9, 2021

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Traditional lead-generation methods are no longer relevant in the digital age. As a result, it has given rise to new ideas that form into what we now call 'growth hacking.' A term coined by Sean Ellis that has come to represent the modern approach to marketing and entrepreneurship. 

What is Growth Hacking?

Growth hacking is the process of an entrepreneur or marketer's efforts to promote their product/service and increase sales and traction through non-traditional means while spending as little as possible. Originally developed for startups to rapidly grow their user base and generate buzz, it has immensely been benefiting marketers to compete in an increasingly crowded market. 

How to Get Started

There are plenty of resources online that teach you how to get started with growth hacking. One way is to organize customer feedback into a PROFIT framework by developing products your customers want, optimizing conversion rates, measuring customer lifetime value, increasing repeat purchase rates, and having a price point that's not too high.

Entrepreneurs typically spend around 10% of their time on marketing. Honestly speaking, this isn't enough to be successful. 

In order to grow your brand and sell more, it is important to have an in-depth business strategy and you need to know how to effectively use them for marketing in order to increase its sales and profits.

Key Takeaways: "Sales are the ultimate measure of your progress."

Discover how to grow your business using growth hacking:

01: Design products and services to be scalable

For a growth hacker to be successful, this is the first and foremost element to take into account. A business's success is usually determined by the scalability of its products and services.

02: Find out who your ideal user is before you invest in one

In order to master growth hacking, it is crucial to identify an ideal customer. Every startup makes the same mistake - aiming for everyone under the sun. Ask yourself who your target demographic is before making any decisions on who your market is. Identifying the right people to sell to will save you time and money in the long run. Once you have a better understanding of who would buy your product, you'll be able to create marketing campaigns targeting these people specifically. For example, if you design clothing for men, you could create marketing campaigns by age, gender, or style.

03: Explore and use digital marketing tools

Startups can make their businesses more successful by making use of online marketing tools and applications. Google Ads, Google Analytics, and SEMrush are a few examples of digital marketing applications that can back up any marketing endeavor. 

04: Automate startups as early as possible

As your business grows, not only should you introduce marketing tools, but you should also consider automating your startup wherever possible. In an organization, manual labor is a natural process that takes time. However, with the advent of digitization, it is always a safe bet to automate.

05: Hire employees who can help you grow your organization

Recruiting new talent is not a kid's game. It is imperative that you pay attention to this aspect of having the right people onboard. In order to crack the code, you must determine existing and potential employee characteristics. 

06: Encourage both positive and negative feedback

Owning a business is no easy task. Keeping up the stress, frustration, and demand that it brings can quickly become overwhelming. However, to keep your company running smoothly, it is essential to remain positive. Good leaders find ways to turn negative situations into positive opportunities. Positive feedback, for both your company and employees, creates a sense of satisfaction and complacency. Avoid it at all costs. 

07: Influencer marketing is a good way to boost your brand

Influencer marketing is a good way to build your brand. To be able to effectively reach out to the people that may not know you, use influencers to get your message across. Influencers are very desirable for their following. They have the power to make a campaign successful. Their following trusts them and relates to their views. 

08: Streamline your lead generation process

Companies that focus on lead generation often use a number of different tools and strategies to find and connect with prospects. While this is often effective, it can be difficult to manage and scale up as the company grows and more and more prospects and opportunities come in. How you generate leads for your company can make or break the success of the company. 

09: Ensure pricing is crystal clear

The negative impact of ambiguous pricing schemes cannot be overstated for the growth of your company. Therefore, you must retain clarity in this context.

10: Keep an eye on your biggest competitors

Are you trying to stand out from your competitors? Knowing what the competition is doing is one of the key ways of pushing yourself forward. One of the best ways to keep an eye on what they're up to is to keep an eye on the news.

Bonus: Growth hacking tips

  • Blog about user stories
  • Repurpose old content on your blog or website
  • Answer relevant questions on Quora
  • Partner with affiliates
  • Set up drip campaigns for email

Final Words

Many companies have struggled to grow. What's really happening is that your market and potential customers aren't exposed to regular creative marketing campaigns.

It is only through the adoption of these growth hacking strategies that you can grow your business in such a competitive environment.

Try out new things (this is the most popular advice from experts), but businesses need to rely on tried-and-tested growth strategies. One hack does not solve all problems. So, be open to trying new growth hacking strategies.

Feel free to share any other growth hacking strategies you may have.

Author

Anirban Das

CEO

Zebra Techies Solution

www.zebratechies.com 

 

 

 


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