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An Effective Content Marketing Strategies for Boosting Consumer Loyalty
An Effective Content Marketing Strategies for Boosting Consumer Loyalty

December 16, 2021

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Acquiring consumers is no doubt good, but do not forget that it is just the initial stage. You win big only if you succeed in nurturing them into your loyal consumers.  Earlier many brick and mortar stores used to make use of consumer loyalty cards so as to build their consumer base. But today the present scenario is entirely different. Consumer loyalty is today no more about air miles or loyalty cards; it is about strategic engagement, relationship, and shared values.

As a businessman you will have to build your consumer loyalty in a tricky way as there is no guarantee that a particular consumer will stick with your brand. Even a loyal consumer can switch to your competitive brand if he finds tons of different reasonable reasons. Maybe they want to try a different brand, or they consider other brands to be more accessible. Anything can be the reason. 

Today, to boost your online sales and have a firm grip over your existing consumers, you need to take the help of the consumer loyalty cards together with content marketing having valuable, informative, and relevant content.

What is Content Marketing?

Content Marketing is considered as a marketing strategy type focusing on creating publishing and distributing consistent, important and significant content online in the form of infographics, images, blogs, social media posts and videos for the targeted audiences. 

Content Marketing Strategies to Boost Consumer Loyalty

Online organizations and businesses take the help of content marketing for enhancing brand awareness, establishing credibility, expanding their customer base, targeting engaged audiences, generating leads and eventually for boosting their sales. For accomplishing these objectives and goals here are a few strategies that would help you in building consumer loyalty while using Content Marketing.

  • Create Informative & Helpful Content

In the buying journey’s loyalty stage, the relationship amid your first-time consumers and you are fresh. Hence, you can strengthen your relationship with them using right customized messages. Do not sit back assuming that your consumer has ample knowledge about the product and know very well about the additional features. Instead, create exclusive content pieces so that your other consumers can also get to know more about your product and prefer buying from you in the future too.

For instance, you are selling iPads. Maybe some of your consumers know about every feature of the iPad. But there are some who are first time users or non tech-savvy people who might need a manual book to know about the functioning of the iPad. For those people you can create valuable content pieces to teach them about the specific features and proactively can address their queries through your content. This will ultimately result in building a lasting relationship with your fresh consumers.

  • Inbox the Content to Consumers Directly

When a consumer purchases your brand, encourage him to sign-up to receive e-newsletters or email alerts. By doing this not only you send the contents to your consumers directly but can also keep an eye on the relationship via your CRM. CRM enables you to track consumer’s macro-conversions and micro-conversions.

  • Use Social Media to Promote the Content

There are consumers who do not wish to sign up to receive e-newsletters or email alerts. There are also a few who interact little with emails. Hence, you need to think of some other way to present your content to those consumers. Posting the content on the social media page can gain the attention of your potential consumers.

  • Blog Posts & Articles

A great approach to spark opinion, gain credibility and build strong leadership. Irrespective of the brand you have, you must have that calibre of making your audience listen to you with complete interest. An article or a blog shedding light on how’s, filled with instructions and advice, and written on topics relevant to your brand can be one of the best ways of presenting and sharing your knowledge. Try posting a new blog every week to clinch your consumers without any excuses.

  • Video Content 

In comparison to the blogs and articles, a video content proves to be effective in engaging and getting across information. Video contents have enabled many individuals and brands to get more creative to build long lasting consumer loyalty. Get out your camera and shoot some interesting video content and share for the eyes of your consumers. Vimeo, Instagram, Facebook and YouTube are some of the great platforms via which you can connect to new audiences.  

  • Images & Infographics

Infographics and graphic images can also be the best medium to share useful tips & tricks in a highly accessible and engaging visual way with your consumers. It’s very easy to share such types of content. Make sure the infographic or image is having your brand name and company URL either at the top or at the bottom.

Some Useful Tips in Context to Content Marketing

  • Set A Target

To make your content marketing even more successful, you need to be consistent in posting new content. Set a target for yourself one new content for each week. Make sure you stick to this. It would be easy for you to plan in advance the content ideas so that you don’t fail posting a new one even if you are too busy. Try to be flexible while posting content, as consumer behaviour is highly unpredictable.

  • Collaborate

Creating quality and informative content for every week can be a daunting task. Better you utilize your network and get help from some other people. Try distributing the content writing job among your staff so that you get quality content for every week. If you don’t have any staff whom you can assign, then you can take the help of professionals and hire them for writing new contents.

  • Stay Professional & On Brand

Don’t ignore this point. This is important. Remaining silent or not doing any content marketing is ok, but to be unprofessional or off brand while posting content can impact the reputation of your brand adversely. Do not stray outside your interest area while updating blogs of your business on your webpage, Facebook page or on any other social platform. It is very essential to stay on brand and be completely professional. 

  • Stay Persistent. Stay Humble

Rome was not built in a day. Likewise, no one can achieve success overnight. Just go through the profile of some successful YouTube broadcasters or bloggers. You will see that they have been working hard for years to achieve success. Be motivated and persistently focus on your content marketing strategies even though you are experiencing no attention from the targeted audiences. Definitely a moment will come that will help you in gaining traction and interest of your consumers.

Summing Up
Irrespective of the size of your company, you can use content marketing to connect with new consumers and build consumer loyalty. Prior to jumping into the field of content marketing, it would be advisable to you to perform a complete research work so that you can create content relevant to your business. Watch your competitor’s work and their content marketing strategies. Only then you can create amazing content and do content marketing successfully.


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Himanshu Mistry
CEO & Founder

Himanshu Mistry is a CEO & Founder of XongoLab Technologies LLP (www.xongolab.com) & PeppyOcean which are leading web and mobile app development companies offer top-notch solutions across the globe.

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