Topics In Demand
Notification
New

No notification found.

The future of Enterprise Sales is AI powered Digital Sales
The future of Enterprise Sales is AI powered Digital Sales

July 7, 2021

78

0

With the pandemic triggering a massive shift in the way business is done, traditional processes and playbooks are no longer relevant for many enterprise functions, be it marketing, sales or supply chain. Particularly in sales, almost overnight, the entire lifecycle underwent an overhaul. Face to face meetings, traditional networking events and other sales tactics that require human contact have lost favor and B2B sales is on the verge of a makeover.

Enter AI

If you think about it, the B2B sales ecosystem has been inching its way along on a digital powered transformation journey and recent events simply accelerated the change. Guided selling, sales forecasting and planning, sales opportunity recommenders, conversational engines for capturing sales knowledge – there’s a powerful role AI can play along the length and breadth of the sales ecosystem to drive operational effectiveness, and enable sales folks to do their jobs better.

Even as sales forecasting continues to be an area where everybody is constantly looking for improvements, traditionally “unsolvable” problems such as capturing tribal sales knowledge are now witnessing the real possibility of AI-fuelled solutions that can capture sales inputs, synthesise them and offer contextual intelligence for better deal conversion. As customer decision journeys become more complex, AI-powered digital sales enablement can help identify what is important to decision makers, as well as how and where to direct resources for maximum revenue impact.

The early adopters of AI are already seeing significant value and others are now catching up. And it goes without saying that any and all AI-powered transformation must be backed by executive sponsorship, culture evolution and change management to truly deliver value.

Sales Transformation Expert and Influencer Jim Dickie recently spoke to BRIDGEi2i in the AI to Impact podcast about his views on Digital Sales.

Jim Dickie is widely respected for his ideas on Digital Sales Transformation and has over three decades of sales/marketing management experience. He is an independent research fellow for Sales Mastery and former co-founder of CSO insights. His research and writing are highly sought after, and looked up to as a guiding light for many enterprise sales organizations.

In these two podcasts, Jim discusses how Digital Sales Transformation led by AI, backed by a culture shift among sales folks can help enterprises retain customers and drive growth.

Digital Sales Enablement is a gamechanger in the post-COVID era

 

Strategic priorities for Sales leaders through the crisis

Note: This blog has originally published at this link by BRIDGEi2i


That the contents of third-party articles/blogs published here on the website, and the interpretation of all information in the article/blogs such as data, maps, numbers, opinions etc. displayed in the article/blogs and views or the opinions expressed within the content are solely of the author's; and do not reflect the opinions and beliefs of NASSCOM or its affiliates in any manner. NASSCOM does not take any liability w.r.t. content in any manner and will not be liable in any manner whatsoever for any kind of liability arising out of any act, error or omission. The contents of third-party article/blogs published, are provided solely as convenience; and the presence of these articles/blogs should not, under any circumstances, be considered as an endorsement of the contents by NASSCOM in any manner; and if you chose to access these articles/blogs , you do so at your own risk.


BRIDGEi2i is a trusted partner to enterprises for driving digital transformation outcomes

© Copyright nasscom. All Rights Reserved.